Trade Marketing Manager - Off Trade

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote from Hiring Manager He/she will be a key member within the organization able to deliver a Trade Marketing Strategy by seeking to understand the shopper/consumer behavior, the category, client and channel dynamics, and deploy a plan that reinforces the power of the brands in the market and turns brand choices into purchase through compelling activities at the POP. Meaningful Work From Day One Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthening our position in the Off-trade channel by developing compelling activities able to turn brand choices into purchases. What You Can Expect Leading and developing team of 1 Off-Trade Marketing Assistant Market responsibility: Czechia & Slovakia Channel responsibility: Off-trade (IKA incl. Discounters, Traditional trade) Strong contribution into both strategic and operational planning process Participate and contribute in S&I of all brands and off-trade channel Drives conversions of plans from brand/channel to specific customers in cooperation with KAMs Key member of S&BP process ("plachta" inputs, onepagers, evaluations, competitor analysis, channel expertise) Responsible for the annual set up of the Off Trade plan (developing, execution, evaluation and reporting), in collaboration with Marketing Brand team and Sales, according to the strategy: Designing activation, visibility and promotion plan physically & digitally for the Off trade in coordination with KAMs team Aligns with all relevant activities with Legal/Compliance team Coordinates execution of OFF-trade BDs according to IKA plan Coordinates execution of external Mechandising agency according to picture of success Defines Picture of success for activities according to PicOS guidelines Tracking (regularly provides reports on promotion efficiency and progress to plan status) Continuous improvement & communicate action plans accordingly Leading external agencies on projects, by preparing briefing and having a planning calendar. Collaborating with graphics agency on visual development, procurement department on POSM development and optimal warehousing and external digital agencies on execution Stays on top of business/brand performance by channel, analysis available data and information from sales, highlights issues and recommends course corrections Responsible for proposal and tracking of A&P and TMKT Discounts budget of the Off Trade annual plan Aligns with Finance on correct accounting A&P budget management Aligns with KAMs team on way of spending Discounts budget Implementation control & budget allocation Collaborates with Marketing, BBI & Sales Off-Trade to get market knowledge and consequently insights. Independently capitalizes information resources such as Nielsen, Focus… Regular monitoring and evaluation of competitor activities Participates on Catman analysis and recommendations for selected customers Participates in sales meetings & selected brand meetings. Regular visit customers in the market What You Bring to the Table At least 3 - 4 years work experience with Trade Marketing and Off Trade Channel FMCG Experience Fluent in English & Czech Strong Analytical and planning skills Strong Team player, adaptable for fast growing and changing environment Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI #diplomatico Requisition Type: Employee Management Level: Professional Global Job Level: P6 Number of Openings Available: 1 Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of "Nothing Better in the Market." Our portfolio of premium brands includes the Jack Daniel's Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers' Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X. Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.