As a Growth Manager at Origin Nutrition, you will play a crucial role in driving digital and omnichannel growth for our 100% plant-based nutrition brand. You will collaborate with various teams to identify growth opportunities, run experiments, and optimize performance to achieve measurable business outcomes. **Key Responsibilities:**
Own growth KPIs encompassing paid marketing, website conversions, new user acquisition, and revenue growth. - Develop and execute full-funnel growth strategies across D2C platforms like Shopify, marketplaces, and quick commerce platforms. - Collaborate closely with the performance marketing team to scale campaigns on Meta, Google, YouTube, and other relevant channels. - Lead website conversion rate optimization efforts using tools like Hotjar, GA4, and A/B testing platforms to enhance user experience. - Plan and implement growth experiments across different channels and customer journeys, from ad creatives to retention flows. - Coordinate with retention, content, and brand teams to ensure consistent messaging and engagement across channels. - Monitor and analyze growth metrics, reporting on ROI, LTV:CAC, churn, and cohort behavior to drive decision-making. - Identify user journey bottlenecks and propose data-driven improvements. **Qualifications Required:**
35 years of experience in growth, digital marketing, or performance roles, preferably in a high-growth D2C brand or startup. - Strong understanding of digital marketing funnels, analytics, and performance metrics. - Hands-on experience with growth tools such as GA4, Meta Ads, Google Ads, Shopify, WebEngage (or similar), etc. - Experience in running growth experiments and analyzing results using a test-and-learn approach. - Ability to work with data and derive insights for making strategic decisions. - Excellent project management and communication skills for effective cross-functional collaboration. - Passion for consumer brands, wellness, and sustainability is a plus. At Origin Nutrition, you will have the opportunity to work with a leading plant-based brand in India, contributing to the clean nutrition movement. You will thrive in a dynamic, collaborative environment where your ideas make a real impact. Additionally, you will enjoy ownership, autonomy, and the freedom to experiment with growth strategies. As a Growth Manager at Origin Nutrition, you will play a crucial role in driving digital and omnichannel growth for our 100% plant-based nutrition brand. You will collaborate with various teams to identify growth opportunities, run experiments, and optimize performance to achieve measurable business outcomes. **Key Responsibilities:**
Own growth KPIs encompassing paid marketing, website conversions, new user acquisition, and revenue growth. - Develop and execute full-funnel growth strategies across D2C platforms like Shopify, marketplaces, and quick commerce platforms. - Collaborate closely with the performance marketing team to scale campaigns on Meta, Google, YouTube, and other relevant channels. - Lead website conversion rate optimization efforts using tools like Hotjar, GA4, and A/B testing platforms to enhance user experience. - Plan and implement growth experiments across different channels and customer journeys, from ad creatives to retention flows. - Coordinate with retention, content, and brand teams to ensure consistent messaging and engagement across channels. - Monitor and analyze growth metrics, reporting on ROI, LTV:CAC, churn, and cohort behavior to drive decision-making. - Identify user journey bottlenecks and propose data-driven improvements. **Qualifications Required:**
35 years of experience in growth, digital marketing, or performance roles, preferably in a high-growth D2C brand or startup. - Strong understanding of digital marketing funnels, analytics, and performance metrics. - Hands-on experience with growth tools such as GA4, Meta Ads, Google Ads, Shopify, WebEngage (or similar), etc. - Experience in running growth experiments and analyzing results using a test-and-learn approach. - Ability to work with data and derive insights for making strategic decisions. - Excellent project management and communication skills for effective cross-functional collaboration. - Passion for consumer brands, wellness, and sustainability is a plus. At Origin Nutrition, you will have the opportunity to work with a leading plant-based brand in India, contributing to the clean nutrition movement. You will thrive in a dynamic, collaborative environment where your ideas make a real impact. Additionally, you will enjoy ownership, autonomy, and the freedom to experiment with growth strategies.