Custom Software Engineering Assoc Mgr

Any Graduation (Note: The additional details about Accenture have been omitted as they were not directly related to the job role) Role Overview: As a Custom Software Engineering Assoc Mgr at Accenture, you will be responsible for leading a team of SFMC developers and administrators. Your role will involve collaborating with marketing teams and project managers to develop and execute marketing automation strategies using Salesforce Marketing Cloud. Additionally, you will provide technical guidance, support, and mentoring to ensure adherence to best practices and standards. Key Responsibilities:

Design, configure, and implement various components of SFMC, such as journeys, automation workflows, email templates, landing pages, and data extensions, ensuring scalability and maintainability. - Oversee data integration between SFMC and other systems to enable seamless data flow for personalized and targeted marketing campaigns. - Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring timely delivery and desired outcomes. - Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud and ensure consistent display across different email clients and devices. - Perform quality checks on email templates, dynamic content, and landing pages to verify accuracy and personalization. - Troubleshoot and fix rendering issues in different email clients and devices to ensure proper display. - Conduct comprehensive testing of email campaigns, including A/B testing, to enhance deliverability and engagement. - Ensure email campaigns comply with best practices, data privacy regulations, and anti-spam laws. - Utilize SFMC's analytical capabilities to set up A/B tests, track campaign performance, and provide insights for marketing strategy improvement. - Ensure SFMC implementations adhere to data security and privacy regulations and internal security policies. - Act as the technical escalation point for SFMC-related issues and provide timely resolutions. - Create technical documentation, guidelines, and best practices for SFMC usage and conduct training sessions for marketing and technical teams. - Stay updated with the latest features and trends in Salesforce Marketing Cloud to suggest innovative solutions and enhancements. Qualifications Required:

Any Graduation (Note: The additional details about Accenture have been omitted as they were not directly related to the job role)