Salesforce Marketing Cloud Architect

Key Responsibilities:

• Lead architecture and execution of Marketo Marketing Cloud Next (Advanced) migration
• Define migration strategy, including data, assets, campaigns, and integrations
• Perform current-state assessment of Marketo instance (programs, lists, workflows, scoring models) and map to target architecture
• Design target data model and identity resolution strategy using Salesforce Data Cloud
• Architect journey orchestration and campaign transformation aligned to Marketing Cloud Next capabilities
• Define and implement data migration frameworks (batch + real-time where applicable)
• Lead integration design across CRM, external systems, and third-party tools (APIs, middleware)
• Ensure data integrity, deduplication, and consent management during migration
• Establish governance, naming conventions, and operational model for the new platform
• Drive cutover strategy, testing, and hypercare support

Qualifications:

• 10-12 years of hands-on experience in Salesforce Marketing Cloud
• Strong experience with Automation Studio, Journey Builder, Email Studio, and other SFMC modules
• Proficiency in AMPscript, SQL, HTML, CSS, and basic SSJS
• Experience with REST/SOAP APIs and Marketing Cloud integrations
• Solid understanding of data modeling, segmentation, and campaign workflows
• Experience working with Salesforce CRM and Contact model
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication and collaboration skills