Product Lead, Growth Marketing

How You'll Work

This is not a traditional marketing role. You'll operate more like a growth EM or PM who happens to focus on paid channels. - AI-First Execution: You automate before you do anything manually. Your primary tools are code, APIs, and AI workflows — not spreadsheets and platform UIs. - Systems Over Tasks: You build loops, not checklists. Every manual process is a candidate for automation; every insight feeds back into the system. - Strategic Partnership: You orchestrate brand, data science, and data engineering into a cohesive performance engine. Marketing feeds the system with creative direction and assets; you build the optimization loop that tests, scales winners, and returns performance insights to sharpen the next creative cycle. - Bias to Action: You ship fast, learn fast, and design experiments that generate the data you need rather than waiting for perfect information. ## Required Skills and Experience

• 5+ years in performance marketing across at least two major paid channels (search, social, ASO, or programmatic)
• Hands-on experience building AI-powered marketing workflows — not just prompting, but durable systems that run and improve on their own
• Deep understanding of conversion tracking, attribution, and signal quality — you know the difference between filtering conversions and excluding audiences
• Data-literate: comfortable with SQL, dashboards, and statistical rigor without needing a data team to interpret results
• Track record managing significant budgets with clear ROI accountability
• Strong experimentation instincts — structured test-and-learn programs, not one-off A/B tests

Preferred Qualifications

• You've built your own tooling for marketing operations — bonus if you can show a portfolio of what you've built
• Experience in developer-focused or PLG companies where paid and organic reinforce each other
• You've thrived as a solo operator or on a very lean team
• Comfortable with a modern data stack and warehouse-driven workflows
• Hands-on experience with server-side conversion APIs and the postback lifecycle
• You've brought measurement rigor and experimentation culture to a team that didn't have it before
• You've scaled paid acquisition across geos with dramatically different unit economics

What You Won't Be Doing

• Managing a team—this is an IC role with leverage through systems, not headcount
• Defining messaging, narrative, or creative strategy—Marketing owns what we say and how it looks; you own where it goes, how it performs, and what we learn from it
• Building data pipelines from scratch—your DE partner handles infrastructure; you define requirements and consume the outputs
• Sitting in meetings all day—we want someone who ships, not someone who presents

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity

💹 401(k) Program with a 4% match (US Only)

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚼 Paid Parental, Medical, Caregiver Leave

🏝 Flexible Time Off (FTO) + Holidays

🚗 Commuter Benefits (In-Office Only)

📱 Monthly Wellness Stipend

🧑‍💻 Autonomous Work Environment

🖥 In Office Set-Up Reimbursement (In-Office Only)

🚀 Quarterly Team Gatherings

☕ In Office Amenities (In-Office Only)

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.