At Mirada, Indias leading soft toy brand, you'll play a crucial role as a Social & Digital Marketing Specialist. Your creative and data-savvy skills will be instrumental in enhancing our digital presence, communicating our brand story effectively, and achieving measurable results. If you excel at creating captivating content, fostering a community, and implementing performance-driven marketing strategies, then this opportunity is perfect for you. **Role Overview:**
As a Social & Digital Marketing Specialist at Mirada, your responsibilities will include:
**Key Responsibilities:**
**Social Media Management**
Plan, create, schedule, and publish content daily on Instagram, Facebook, YouTube, and Pinterest. - Develop and maintain a monthly content calendar in alignment with campaigns and key dates. - Craft compelling captions, hashtags, and copy tailored to Miradas audience. - Engage with the community by monitoring and responding to comments, DMs, and mentions. - Collaborate with designers and videographers to ensure on-brand, high-quality content. - Stay updated on trending audio, reels formats, and platform features to keep Mirada's feed relevant. - **Content Creation & Brand Storytelling**
Conceptualize and brief creatives for various content formats. - Write product descriptions, ad copies, emailers, and website content maintaining brand tone. - Develop engaging short-form video scripts for platforms like Instagram Reels and YouTube Shorts. - Ensure consistency with Miradas visual identity, voice, and brand guidelines. - **Influencer & Community Marketing**
Identify, outreach, brief, and manage influencer partnerships across relevant niches. - Monitor influencer deliverables, review content for alignment, and report on performance. - Cultivate relationships with brand advocates, loyal customers, and community members. - Repurpose user-generated content across platforms. - **Performance Marketing & Paid Campaigns**
Plan and execute ad campaigns on Meta and Google platforms. - Manage Google Ads campaigns including Search, Shopping, and Display. - Conduct A/B testing on ad creatives, copies, and CTAs for continuous improvement. - **Website Maintenance**
Manage product listings and collaborate with the marketing team for promotions. - Enhance product page conversion rates and ratings/reviews. - **Analytics, Reporting & Growth**
Deliver regular reports on social media growth, engagement rates, and conversions. - Track and report on paid campaign performance. - Use analytics tools to generate actionable insights and identify growth opportunities. - Analyze competitor strategies and share insights with the team. **Qualifications Required:**
2-5 years of experience in social media management and digital marketing. - Proficiency in Meta Ads Manager and Google Analytics. - Creative instinct with the ability to ideate content effectively. - Working knowledge of tools like Canva, CapCut, etc. - Understanding of SEO basics, analytics tools, and performance KPIs. - Excellent written communication skills. - Passion for kids' lifestyle, gifting, and pop culture. - Detail-oriented, self-driven, and adaptable to a fast-paced environment. This role at Mirada offers you the opportunity to make a significant impact in shaping our brand's digital presence and engaging with our audience effectively. Join us in creating magical experiences for parents, gifters, and kids' lifestyle enthusiasts. At Mirada, Indias leading soft toy brand, you'll play a crucial role as a Social & Digital Marketing Specialist. Your creative and data-savvy skills will be instrumental in enhancing our digital presence, communicating our brand story effectively, and achieving measurable results. If you excel at creating captivating content, fostering a community, and implementing performance-driven marketing strategies, then this opportunity is perfect for you. **Role Overview:**
As a Social & Digital Marketing Specialist at Mirada, your responsibilities will include:
**Key Responsibilities:**
**Social Media Management**
Plan, create, schedule, and publish content daily on Instagram, Facebook, YouTube, and Pinterest. - Develop and maintain a monthly content calendar in alignment with campaigns and key dates. - Craft compelling captions, hashtags, and copy tailored to Miradas audience. - Engage with the community by monitoring and responding to comments, DMs, and mentions. - Collaborate with designers and videographers to ensure on-brand, high-quality content. - Stay updated on trending audio, reels formats, and platform features to keep Mirada's feed relevant. - **Content Creation & Brand Storytelling**
Conceptualize and brief creatives for various content formats. - Write product descriptions, ad copies, emailers, and website content maintaining brand tone. - Develop engaging short-form video scripts for platforms like Instagram Reels and YouTube Sh