Senior Experience Strategist

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. We are seeking a Senior Experience Strategist to drive the development and execution of omnichannel CRM strategies for one of our top- tier global clients. If you possess a proven track record of strategic thinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment, then we would love to hear from you. ## What will your day look like? As a Senior Experience Strategist, you will:

• Be working in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe. - Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. Guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences. - Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution. - Oversee and synthesize research and analysis. You will facilitate and lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions. - Craft compelling narratives and elevate our thought leadership within the industry, positioning VML MAP as a strategic partner. ## A leader in personalized customer experiences