Integrated Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients. Fullsteam's Food & Beverage vertical delivers a purpose-built payments and software ecosystem for hospitality operators, anchored by its two point-of-sale platforms, Silverware POS and Arryved POS. Silverware serves enterprise and multi-location restaurant groups with advanced, high-performance capabilities for complex operations, while Arryved focuses on breweries, taprooms, and casual venues with a mobile-first, easy-to-use solution. Together, these platforms enable Fullsteam to provide integrated payments, operational tools, and data-driven insights that support a wide range of hospitality models, driving efficiency, scalability, and recurring revenue growth. We're looking for an Integrated Marketing Manager to lead the strategy and execution of multi-channel B2B campaigns across two hospitality technology brands. This role is central to our demand generation efforts—planning and running campaigns (including events) that drive awareness, generate qualified leads, and convert pipeline. You'll connect paid media, email, webinars, events, and SDR outreach into cohesive programs, while also owning performance tracking, reporting, and key operational workflows that keep campaigns running efficiently. This is a highly cross-functional role partnering closely with Sales Development, Product Marketing, external agencies, and Marketing Operations. You'll translate strategy into execution, align messaging with sales priorities, and ensure every campaign has clear follow-up and measurable impact. If you're energized by building campaigns that perform, optimizing for results, and working hand-in-hand with sales to drive growth, this role is for you. Primary Responsibilities: Plan, execute, and optimize integrated B2B marketing campaigns across channels including paid media, email, webinars, and events Own end-to-end campaign management—from brief development and messaging alignment to launch, follow-up, and performance analysis Drive demand generation by increasing lead volume, improving lead quality, and contributing to pipeline growth Partner closely with Sales to align campaigns with outreach strategies and ensure timely, effective lead follow-up Manage and support event marketing efforts, including field events, trade shows, and hosted experiences Collaborate with Product Marketing to translate value propositions into compelling campaign messaging and assets Coordinate with external agencies and internal shared services (e.g., design, paid media, marketing ops) to deliver campaigns on time and on budget Track, analyze, and report on campaign performance, using insights to continuously improve results Support marketing operations workflows, including campaign setup, lead routing, and CRM hygiene Ensure consistent execution across both brands while tailoring campaigns to their respective audiences and market segments Skills & Competencies: Proven ability to plan and execute multi-channel B2B marketing campaigns that drive measurable results Strong demand generation mindset with a focus on pipeline impact, lead quality, and conversion Experience managing events (in-person and virtual) as part of integrated campaign strategies Analytical and data-driven, with the ability to track performance, generate insights, and optimize campaigns Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) Solid understanding of paid media, email marketing, and SDR/BDR alignment within a demand engine Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously Highly collaborative, with experience working cross-functionally across Sales, Product Marketing, and external partners Excellent written and verbal communication skills, with the ability to translate strategy into clear, compelling messaging Detail-oriented with strong operational discipline and follow-through Comfortable in a fast-paced, growth-oriented environment with evolving priorities Minimum Qualifications: 4–5+ years of experience in B2B marketing, demand generation, or campaign management Demonstrated experience executing multi-channel marketing campaigns (email, paid media, webinars, and/or events) Experience working with Sales Development teams and supporting lead generation or pipeline goals Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) Strong project management skills with the ability to manage multiple campaigns simultaneously Experience tracking and reporting on campaign performance using data to inform decisions Excellent communication and collaboration skills, with the ability to work cross-functionally Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience) Salary range: $58,795- $80,000 USD Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law. It has come to our attention that various individuals and organizations are contacting people offering false employment opportunities with Fullsteam. These individuals and organizations may request personal information or money in order to progress the application. Fullsteam does not ask for money transfers or payments from applicants to secure a job. If you are asked for money transfers or payments to secure a job, you should assume that such individuals and organizations are not providing genuine offers or services. If you believe you have received a fraudulent job offer, we would appreciate you contacting us at HumanResources@fullsteam.com. All legitimate open positions at Fullsteam can be found in our careers job site. Please access that from the Apply for a job section to verify the legitimacy of a job offer. Fullsteam: Leading the Evolution of Software and Payments Fullsteam integrates modern and scalable payments technology with vertical software to create industry-specific features and end-to-end business management systems. Fullsteam is a rapidly growing, dynamic, and exciting private equity-backed software and payments company headquartered in Auburn, AL. The company was formed in 2018 by a core group of talented payments and software experts. Fullsteam is quickly expanding its operations through the acquisition of strategic portfolio companies that could benefit from our cutting-edge software and payments platform.