Territory Sales Manager - General Trade
Posted May 5, 2026
Key Responsibilities:
- Achieve primary and secondary sales targets and distribution targets in the assigned territory
- Drive expansion of distribution and improve numeric and weighted reach
- Manage and lead the sales team, including hiring, training, and performance monitoring
- Build and maintain strong relationships with distributors and channel partners
- Ensure timely collection of payments and manage outstanding balances
- Monitor and implement sales processes, including field reporting and MIS systems
- Plan and execute sales forecasts, minimizing gaps between targets and actual performance
- Execute BTL activities, promotions, and sampling initiatives in the market
- Oversee overall territory operations, including stock management, claims handling, and manpower planning
Qualifications Required:
- Bachelors degree in any discipline or MBA from a recognized institution
- Minimum 4 to 10 years of progressive experience in sales and distribution management within the FMCG sector
- Proven track record in managing distributor networks and retail execution
- Strong negotiation, forecasting, and cross-functional coordination abilities
- Industry preference in FMCG (excluding Dairy Products)
- Proficiency in sales data analysis, promotion planning, and performance reporting
Key Responsibilities: