Manage and mentor a team of copywriters and strategists, fostering a culture of curiosity, craft excellence, collaboration, and accountability. - Lead concept development and oversight across campaigns and initiatives — partnering with art directors and designers to generate multiple, distinct, on-brief creative territories rooted in strategy and insight. - Translate briefs into big ideas — ensuring all creative work ladders up to a clear creative north star and delivers against business and brand objectives. - Champion a strong creative process — bringing structure, clarity, and rigor to briefing, concepting, feedback, and execution in a way that reflects best-in-class agency workflows. - Collaborate cross-functionally with creative directors, designers, marketers, product teams, and stakeholders to develop AI-driven creative workflows and automation to enhance speed without compromising quality. - Write and oversee copy development across channels — including campaign concepts, video scripts, brand messaging, product marketing, lifecycle, and retail experiences. - Develop messaging frameworks and narratives that support full-funnel storytelling and ensure consistency across touchpoints. - Elevate creative quality by providing clear, actionable feedback and direction. - Guide work through review and approval processes, effectively presenting and defending creative rationale to senior stakeholders. - Act as a brand steward, ensuring consistency in voice, tone, and messaging across all outputs. ### We're excited if you have
10+ years of experience in creative copywriting, with significant time in agency or agency-like environments
Proven experience developing concept-driven campaigns, with a portfolio that demonstrates multiple creative directions and strategic thinking, not just execution
Experience collaborating closely with art directors and designers to produce integrated creative work
Strong understanding of creative briefs, positioning, and insight-driven ideation
Experience leading or mentoring writers and contributing to a high-performing creative team culture
Ability to present and sell ideas clearly and persuasively to cross-functional partners and senior stakeholders
Well-rounded writing background including video, digital, product marketing, and integrated campaigns
Strong instincts for brand voice and storytelling, with the ability to flex across tones and audiences
Comfortable working in a fast-paced, iterative environment with shifting priorities
Bilingual English/Spanish preferred (fluent in speaking, reading, and writing)
#LI-FA1
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. ### Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. ### The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.
