The Role

As an early member of the Marketing team, you’ll lead multi-channel demand generation campaigns to drive both new logo pipeline and cross-sells. We’ve only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels. This role is critical in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments. The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them. If you love testing, iterating and experimenting to drive measurable results, this could be the role for you. # What You'll Do

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
• Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
• Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
• Evaluate and test emerging platforms and additional channels, such as billboards and direct mail
• Set up nurture programs for every stage of the funnel to create and accelerate pipeline
• Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up
• Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale