Customer Marketing Manager - NKA

Job Description : About us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About this role To develop and deliver customer and channel strategies for National Key Accounts that bring Diageo's brand and category strategies to life in-store and online. To act as a pivotal bridge between Sales, Marketing, and Finance, ensuring Joint Business Plans (JBP) are insight-led, executable, and ROI-driven. To elevate execution standards and shopper experience across all NKA touchpoints. You will be responsible for: 1. Strategy & Planning Develop customer-specific channel strategies and activation plans aligned with brand, category, and commercial priorities. Lead the customer marketing input into Joint Business Planning (JBP) with National Key Account customers. Translate shopper, consumer, and customer insights into executable plans that drive awareness, trial, and conversion. 2. Shopper Marketing & Activation Excellence Develop shopper marketing programs that influence purchase behavior and improve execution quality at shelf and in-store. Lead channel activation planning (promotions, visibility, gifting, POSM, execution standards). Develop compelling selling stories that clearly articulate the "why" for customer engagement. Partner with field sales teams to ensure flawless execution and rapid issue resolution. 3. Commercial & Financial Management Own customer marketing budgets (A&P / trade spend) and ensure disciplined investment management. Track, measure, and evaluate activation effectiveness and ROI to continuously optimize plans. Support delivery of channel AOP targets including NSV and trade investment efficiency. 4. Cross‑Functional Leadership & Collaboration Act as the key interface between Sales, Brand Marketing, Finance, and Supply teams for NKA execution. Work with agencies (BTL, creative, production) as project lead to deliver high-quality activations on time and within budget. Provide clear communication, guidance, and tools to internal stakeholders to enable execution success. 5. Market & Competitive Intelligence Continuously monitor market trends, shopper behavior, and competitive activity within NKA channels. Translate on-the-ground insights into recommendations for strategy refinement and innovation. 6. Compliance & Governance Ensure all customer marketing activities fully comply with Diageo Marketing Code, local alcohol regulations, and internal governance processes. Act as a role model for ethical conduct, compliance, and responsible marketing. The required qualifications for this role are: 5–8 years of experience in Customer Marketing, Trade Marketing, Sales, or Category Management within FMCG or Consumer Goods. Proven experience managing National Key Accounts (Hypermarket, Supermarkets, CVS, or Large Chains preferred). Strong shopper marketing capability with a track record of delivering in-store activation excellence. Solid commercial and analytical skills, with ability to assess financial impact and ROI. Experience working in fast-paced, highly competitive environments. Strong influencing, communication, and stakeholder management skills. Experience working cross-functionally with Sales, Marketing, and Finance. Native Mandarin and fluent English (spoken and written). Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type :Regular Primary Location:Taipei Additional Locations : Job Posting Start Date : 2026-05-29 With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ