Content Specialist

Job Title:Content Specialist Department:IR0003 Marketing and Admissions Reporting to:Sales and Marketing Manager The Content Specialist is responsible for creating, curating, and managing compelling content that supports student recruitment, brand positioning, and engagement across digital and offline channels. This role will ensure consistent messaging and tone of voice across all touchpoints, driving awareness and conversion. This position will work closely with the Digital Campaign Specialist and CRM and Performance Specialist to align marketing and sales activity with institutional priorities and will involve a wide range of duties, including writing and editing, strategic planning, performance analysis, and collaborating with other teams to ensure content is relevant, consistent, and effective for marketing and communication objectives. Key Responsibilities: Support the execution of the College's content strategy by creating engaging, brand aligned materials that improve the student/user journey. Writing, editing, and proofreading original, high-quality content in various formats, including website copy, news articles, blog posts, video scripts, email newsletters, and social media posts. Collaborate with the Digital Campaign and Performance & CRM Specialists to ensure content is optimised for engagement and conversion. Work with academic, recruitment and student services teams to identify and generate student success stories, testimonials, and faculty-led insights. Work closely with the business to establish and fulfil content requirements. Manage production of marketing collateral (brochures, flyers, presentations, etc.) in collaboration with design and external partners. Contribute to event communications, including pre-event promotion, live coverage, and post-event follow-up. Maintain a content calendar that integrates with campaign and recruitment timelines. Stay up to date with trends and best practices. Coordinate the collection of student testimonials for a range of purposes. Management of marketing collateral and promotional inventory. Provide marketing support to the team across all recruitment areas and work constructively with colleagues in a creative, collaborative, cross-departmental/cross-project environment. Other tasks as required to meet the demands of the business in accordance with company objectives. Culture Contribute to a culture of innovation, collaboration, inclusivity, and mutual respect across the team and the College. Work proactively and cooperatively with colleagues across departments to achieve shared goals. Demonstrate professionalism, approachability, and collegiality in all interactions. Communicate openly and constructively, supporting a positive and solutions-focused team environment. Uphold the organisation's values in all internal and external activities. Take initiative in personal and professional development, and acknowledge and support the contributions of others. Skills and Experience: Degree in Marketing, Communications, Journalism, or a related field. 3+ years' experience in content creation and strategy across digital and print media. Excellent writing, editing, and storytelling skills. Experience with social media management tools and all social media platforms Experience with SEO principles and content management systems. Strong understanding of brand tone and audience engagement. Project management skills: Comfortable managing multiple projects with tight deadlines. Pay & Benefits The salary for this role is 35-38K DOE. Free Internal Courses; Discounted Fees for Family Members; Life Assurance & Disabilities Cover; Sports & Social; Employee Assistance Programme; Employee Discount Scheme; Paid sick leave; Death-In-Service Benefit. This job description is a guide to the work the post holders will initially be required to undertake. It may be amended from time to time to meet changing circumstances by mutual agreement. It is expected that the post-holders and their manager will review the job description regularly. Position Type: Full time Contract Type: Regular Pay Frequency: Annual Location: Dublin, Ireland Job Functional Area: Marketing All appointments are subject to providing proof of eligibility to work in Ireland on full time basis (upon being invited to interview). Please refer to our privacy policy here: DBS Privacy Notice for Candidates. This job description is a guide to the work the post holder will initially be required to undertake. It may be amended from time to time to meet changing circumstances by mutual agreement. It is expected that the job description will be reviewed regularly by the post-holder and their manager. DBS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly. Dublin Business School (DBS) is a third level institution and provider of Higher Education in Ireland with over 8,000 students. It provides a broad range of full-time and part-time programmes for undergraduate and postgraduate students as well as professional and executive education and learning, including preparation for professional accountancy exams. DBS was established in 1975 and since then has increased its range of programmes and subject specialisms. Programmes span Arts, Humanities, Social Sciences, Business, Law, Management, Marketing and ICT. The majority of students are fee paying and a small proportion is funded through the Springboard+ training fund, available through the Higher Education Authority. The School is part of Kaplan Inc., the education division of The Graham Holdings Company and a leading international provider of higher education, professional development and lifelong learning programmes. We are dedicated to being a college which helps our students to build futures and provides outstanding educational services. Join our staff community and enjoy a friendly and stimulating modern college in the centre of Dublin. We value and respect our staff, and involve them in decision-making processes. Promoting equality of opportunity, openness, freedom of expression and social responsibility are key to our success. In return for your outstanding contribution, we offer competitive pay and many benefits. DBS Privacy Notice for Candidates