Category Marketing Manager

As a Marketing Manager at our company, your role will involve managing marketing channels and optimizing ROI. This includes overseeing paid digital channels such as Google & Meta Ads, influencer marketing, SEO, and offline marketing. Your primary responsibility will be to optimize channel performance to ensure a healthy Return on Investment (ROI). Your strategic planning skills will be put to the test as you develop comprehensive quarterly and monthly marketing plans aligned with organizational goals. By utilizing data-driven insights, you will refine strategies and adapt to market dynamics. Conducting thorough competitor research will be key to identifying market trends and opportunities. Event management will also be part of your responsibilities, where you will orchestrate various events like batch launches, result celebrations, seminars, and webinars. Additionally, you will be responsible for strategizing relevant content for drip marketing campaigns and collaborating with the design team to create eye-catching creatives for promotions across different platforms. Stakeholder management is crucial in this role, as you will work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging. Qualifications Required:

• Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus. - Prior experience working in Startups would be advantageous. - Proven experience (4 years) in marketing roles, preferably in the Ed-tech industry. - Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education. - Exceptional project management skills with the ability to manage multiple campaigns simultaneously. - Analytical mindset with proficiency in data analysis and reporting tools. - Excellent communication and interpersonal skills. - Creative thinker with a strategic approach to marketing. - Team player with the ability to collaborate across departments. As a Marketing Manager at our company, your role will involve managing marketing channels and optimizing ROI. This includes overseeing paid digital channels such as Google & Meta Ads, influencer marketing, SEO, and offline marketing. Your primary responsibility will be to optimize channel performance to ensure a healthy Return on Investment (ROI). Your strategic planning skills will be put to the test as you develop comprehensive quarterly and monthly marketing plans aligned with organizational goals. By utilizing data-driven insights, you will refine strategies and adapt to market dynamics. Conducting thorough competitor research will be key to identifying market trends and opportunities. Event management will also be part of your responsibilities, where you will orchestrate various events like batch launches, result celebrations, seminars, and webinars. Additionally, you will be responsible for strategizing relevant content for drip marketing campaigns and collaborating with the design team to create eye-catching creatives for promotions across different platforms. Stakeholder management is crucial in this role, as you will work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging. Qualifications Required: