Social Media Strategist

Job Profile: Outreach and Marketing Specialist 2 Job Family: Outreach and Marketing Time Type: Full time Max Pay – Depends on experience: $70,000.00 USD Annual Apply before 11:59 PM Arizona time the day before the posted End Date. Minimum Qualifications: Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Job Profile Summary: Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand. Job Description: Salary Range: $65,000 - $70,000 per year; Depends on Experience Description: The Media Relations and Strategic Communications (MRSC) team at Arizona State University is seeking an experienced social media communicator to help develop content for important university initiatives and to build and scale the social media presence of key university officials. Reporting to the social media manager, this role will collaborate closely with colleagues across MRSC and the Enterprise Brand Strategy and Management teams. This position sits at the intersection of communications, social strategy, thought leadership and digital community building. The person in this role will shape how ASU programs and prominent personalities are leveraged across social platforms, developing content and strategies that grow visibility, strengthen credibility and expand engagement with key audiences. The ideal candidate brings a strong background in executive communications and social media strategy, with the ability to capture and maintain authentic individual voices. They will partner closely with senior stakeholders to translate complex ideas and subject-matter expertise into clear, compelling content that resonates across digital channels. They should also have hands-on experience working with influencers and external digital creators, ideally identifying and pitching executive leaders and university experts to engage new and relevant online communities. This includes recognizing where strategic partnerships can extend reach, build trust and position ASU voices within broader conversations happening across social and digital platforms. Success in this role requires sound judgment, strong editorial instincts and an understanding of how executive storytelling, audience engagement and influencer collaboration can work together to support broader communications goals. This role requires a self-starter who enjoys structure, takes initiative, and can operate with minimal micromanagement. You should be comfortable owning tasks end-to-end, documenting progress, and communicating clearly across teams. To be considered, applicants must submit a portfolio of copywriting or social media work. Essential duties: Partner with the social media manager to develop and execute executive communications strategies across digital channels in alignment with brand objectives. Act as the primary point of contact for executive social media initiatives, ensuring seamless coordination with executive stakeholders and internal teams. Meet with executives and key partners to translate ideas and expertise into concise, compelling social media narratives. Ghostwrite and publish social content for executive leadership, maintaining authentic individual voices while supporting broader university goals. Identify and help execute influencer and creator partnership opportunities that position executive leaders and university experts in front of relevant digital communities. Support end-to-end execution of influencer programs, including partner identification, outreach, coordination, campaign guidance, building credibility and performance tracking. Monitor content performance and audience engagement, using insights to optimize strategy and strengthen voice, reach and influence. Track emerging trends, competitor activity and relevant conversations to uncover strategic opportunities across executive content and influencer engagement. Oversee audience engagement strategies across executive social media platforms. Additional shared duties will include: Provide backup support to the MRSC social team as needed. Manage multiple concurrent projects and deadlines with strong attention to detail, follow-through and proactive problem-solving. Maintain familiarity with ASU brand standards and ensure content remains aligned with institutional guidelines. Monitor platform updates, emerging features and shifts in social media behavior and recommend strategy adjustments accordingly. Help develop ideas and tactics to drive strong engagement across social platforms. Apply current social media best practices, including accessibility standards, to content planning and execution. Identify opportunities to repurpose evergreen content across platforms to extend reach and enhance audience value. Use Airtable (PMS) daily to track deliverables, manage workflow and support cross-functional coordination. Support live event coverage as needed. Participate actively in weekly planning meetings and team discussions. What success looks like in 90 days Independently manage weekly executive social media planning, content development, scheduling and publishing with minimal oversight. Maintain Airtable or other tracking systems with clear, consistent visibility into deliverables, deadlines, ownership and next steps. Build effective working relationships with executive stakeholders and translate conversations, ideas and expertise into strong social content. Monitor community engagement consistently, respond appropriately and escalate issues with sound judgment. Produce clear, compelling and brand-aligned copy with minimal revisions, while successfully adapting tone and voice across leaders, platforms and audiences. Demonstrate the ability to preserve authentic executive voices while advancing broader communications and brand objectives. Begin identifying, supporting and helping manage influencer or creator opportunities that extend the reach of executive leaders and ASU experts into new digital communities. Recognize and act on opportunities to repurpose evergreen content strategically across channels. Effectively balance multiple priorities, contribute to team workflows and provide support to broader social media efforts as needed. Desired qualifications: Five (5) or more years of experience developing social media strategy, digital communications, executive communications, public relations, journalism or a related communications field preferred. Degree in marketing, journalism, public relations preferred Experience developing social media strategies for executive leaders, public figures, subject-matter experts or prominent organizational voices. Strong copywriting and ghostwriting skills, with the ability to adapt tone and voice across leaders, platforms and audiences. Demonstrated ability to translate complex ideas, research or institutional priorities into clear, engaging social media content. Experience working directly with senior stakeholders, executives or high-profile partners. Hands-on experience identifying, coordinating or supporting influencer, creator or external digital partnership opportunities. Strong editorial judgment, including the ability to assess tone, timing, accuracy, audience relevance and reputational risk. Experience monitoring social media performance and using insights to optimize content strategy and audience engagement. Experience managing social media content calendars, publishing workflows and multi-platform campaigns. Familiarity with social media accessibility standards, platform trends and emerging digital behaviors. Experience using project management or content planning tools such as Airtable, Hootsuite or similar platforms. Experience supporting live event coverage or real-time social media content. Portfolio demonstrating social media writing, executive communications, campaign strategy or digital storytelling work. Working Environment: Office is located in Tempe, AZ Frequent standing for varying lengths of time and walk moderate distances to perform work. Frequent bending, reaching, lifting, pushing, and pulling up to 25 pounds Regular activities require the ability to quickly change priorities. Frequent communication to perform essential functions. Regular use of standard office equipment, including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone, and associated computer/technology peripherals. Department Statement: Media Relations & Strategic Communications is a group of news, public relations, media relations, strategic communications and creative services professionals dedicated to advancing the ASU charter and serving as communications advisors to and storytellers for ASU leaders, faculty, staff and students. The department comprises five units: ASU News, Media Relations, Presidential Communications, Visual Communications and Social Media. Our focus is on narrating and disseminating the narratives of one of the nation's largest public research universities. Our objective is to produce, circulate, and foster connections with both internal and external audiences worldwide. Our social media team works closely with the Enterprise Brand Strategy and Management's social team to help differentiate the ASU brand digitally and tell the stories of the people who make up this remarkable institution. Driving Requirement: Driving is not required for this position. Location: Campus: Tempe Funding: No Federal Funding Instructions to Apply: Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub. Please use the link below to log in using single sign-on. https://www.myworkday.com/asu/d/inst/1$9925/9925$22216.htmld To be considered, your application must include all of the following attachments: Cover letter Resume or CV Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name. Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered. Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date. Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience. Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete. ASU Statement: Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe. ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law. Notice of Availability of the ASU Annual Security and Fire Safety Report: In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456. Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources. Employment Verification Statement: ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications. Background Check Statement: ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check. Fingerprint Check Statement: A fingerprint check is not required for this position. 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About Arizona State University Recognized by U.S. News & World Report as the country's most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration.