As a Content Manager at Sciometrix, a digital healthcare company, your role is crucial in driving high-impact, conversion-focused content across the digital healthcare platform. You will be at the core of marketing, product, and performance, responsible for owning content strategy and execution that directly contributes to pipeline growth, user adoption, and revenue. Your strategic thinking, storytelling skills, and analytical rigor will be essential in translating complex healthcare workflows and digital products into clear, compelling, and conversion-oriented messaging. **Responsibilities:**
Develop and execute a data-driven content strategy aligned with demand generation and revenue goals
Create high-impact content including sales decks (PPTs), investor presentations, pitch materials, proposals, case studies, website pages, landing pages, and blogs
Collaborate with the Campaign Manager on paid media initiatives and write/ optimize ad copy, landing page content, and email nurture sequences
Develop content for product features, releases, and platform capabilities, creating user-focused content explaining workflows and use cases
Create high-conversion sales assets such as one-pagers, solution briefs, case studies, whitepapers, and competitive comparison decks
Contribute to conversion rate optimization (CRO) initiatives by running A/B tests and continuously refining messaging based on performance data and insights
Analyze content and campaign performance using tools like Google Analytics, Google Tag Manager, HubSpot, and Salesforce
Develop SEO-optimized content for long-form and landing pages, implement on-page SEO best practices, and utilize tools like SEMrush, Ahrefs, and Search Console for optimization
Work with email marketing, automation tools, and CMS platforms such as WordPress, Webflow, and HubSpot CMS, applying basic HTML/CSS knowledge for content structuring and edits
**Requirements:**
Bachelors degree in Marketing, Communications, Healthcare Management, or related field
48 years of experience in content marketing, preferably in B2B SaaS or healthcare
Proven experience in conversion-focused content and performance marketing
Strong experience in creating sales content, campaign assets, and product messaging
Hands-on experience with tools like Google Analytics, GTM, HubSpot/Salesforce, SEMrush/Ahrefs
Familiarity with marketing automation platforms, email campaign workflows, and CMS platforms
Basic understanding of HTML5 and CSS3 for content edits
Strong understanding of SEO, CRO, and funnel optimization principles
Excellent writing, editing, and storytelling skills with the ability to simplify complex healthcare concepts
Strong analytical mindset with experience interpreting campaign and funnel performance
Ability to manage multiple projects in a fast-paced, cross-functional environment
At Sciometrix, you will have the opportunity to work with a dynamic team, collaborate in a cross-functional environment, leverage cutting-edge marketing tools, make an impactful contribution to healthcare growth, gain global exposure, and be part of a creative, rewarding work environment. As a Content Manager at Sciometrix, a digital healthcare company, your role is crucial in driving high-impact, conversion-focused content across the digital healthcare platform. You will be at the core of marketing, product, and performance, responsible for owning content strategy and execution that directly contributes to pipeline growth, user adoption, and revenue. Your strategic thinking, storytelling skills, and analytical rigor will be essential in translating complex healthcare workflows and digital products into clear, compelling, and conversion-oriented messaging. **Responsibilities:**
Develop and execute a data-driven content strategy aligned with demand generation and revenue goals
Create high-impact content including sales decks (PPTs), investor presentations, pitch materials, proposals, case studies, website pages, landing pages, and blogs
Collaborate with the Campaign Manager on paid media initiatives and write/ optimize ad copy, landing page content, and email nurture sequences
Develop content for product features, releases, and platform capabilities, creating user-focused content explaining workflows and use cases
Create high-conversion sales assets such as one-pagers, solution briefs, case studies, whitepapers, and competitive comparison decks
Contribute to conversion rate optimization (CRO) initiatives by running A/B tests and continuously refining messaging based on performance data and insights
Analyze content and campaign performance using tools like Google Analytics, Google Tag Manager, HubSpot, and Salesforce
Develop SEO-optimized content for long-form and landing pages, implement on-page SEO best practices, and utilize tools like SEMrush, Ahrefs, and Search Console for optimization
Work with email marketing, automation tools, and CMS platforms s
