Public Relations Executive - FBP

I. BUSINESS CONTEXT Fragrance Maximize portfolio, dominant brand leadership and continue to recruit Brand equity #1, own 5 key brand attributes on strength Solidify leadership & growth of premium fragrance & pillars Skincare Build skincare credibility and relevancy Brand equity #1, BE ranking improvement & win in premium market Build 2nd pillar on skincare as local champion Make up Amplify vitality & revive lips recruitment Solidify leadership & growth of premium fragrance & pillars Brand equity #1, solidify makeup rank and gain market share Lips outgrow market cross channels Gain Face market share II. FUTURE STAKES Continue to build story points of views to win TOM and create dream for all through creative use/mix of new media A house view to create focused impact, harmonize a house calendar, not noise across divisions Create color statement and strengthen face expertise, especially for makeup Build reasons to believe and enhance relevancy and credibility, especially for skincare Demonstrate House of fragrance image. Sustain Brand equity positioning from No. 1 to Only 1 III. RESPONSIBILITIES AND ACCOUNTABILITIES 1. PR Communications & Strategy Support PR Manager in developing and executing PR strategies to strengthen brand equity, visibility, and cultural relevance for Fragrance & Beauty Products. Assist in executing communication plans aligned with brand objectives, launches, and key activations. Collaborate with Regional and Global teams to ensure alignment on communication strategy, timelines, and press tools. 2. Media & Influencer Relations Build and maintain strong relationships with editors, journalists, influencers, and key media partners to maximize quality exposure and visibility. Handle day-to-day media and press relations, including coordinating sample trafficking, product loans and responding to press inquiries etc. Support influencer and celebrity partnership coordination in alignment with brand communication objectives. 3. Content & Campaign Execution Execute content plans and monitor spending against budget to ensure efficient resource allocation and delivery. Support PR events and activations by coordinating with internal stakeholders, agencies, and local event team to ensure seamless execution and consistency. Coordinate with Regional/Global teams regarding press tools and related materials ordering. 4. Reporting & Brand Image Management Monitor media coverage and prepare monthly clippings, PR reports, and exposure analysis. Support PR Manager to monitor and ensure high-quality visual production and consistency of brand image for content creations. Coordinate internal approval processes and materials with relevant teams. Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide. As an independent company, its core values are grounded in: Exceptional creation and client experience Nurturing human potential Having a positive impact – on people, the environment and communities around the world. As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation. Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people. Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.