Growth Lead - Ukraine

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. ### Your Role

• Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral. - Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers. - Own key metrics such as CAC, LTV, conversion rates, churn, and engagement. - Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance. - Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals. - Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making. - Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health. - Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability. ###

Your qualifications

• 5+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment. - Proven track record of scaling user acquisition and improving retention through full-funnel optimization. - Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking. - A creative problem-solver who can balance numbers with storytelling and brand-building. - Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns. - Strong understanding of growth frameworks and sustainable growth principles. - Excellent communication and collaboration skills — able to align teams around shared goals and insights. - Fluent in English and Ukrainian