Posted May 22, 2026
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <wppmedia.com>. Role Summary and Impact
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Director, Client Lead. Purpose of Role
Provide senior leadership in media planning and activation for priority accounts (including Google, Colgate, Ford) being managed by the Poland Global Operations Centre (GOC). Be the primary GOC point of contact for WPP Media account teams in UK/Europe, ensuring high‑quality planning and activation output. Additionally, review and improve workflow and integration between the GOC and the account teams. In addition to client deliverables, the role is also responsible for developing cross-channel Media Planning capability within GOC Poland.
The WPP Media team adopts a collaborative and customer‑centric approach in delivering high‑value and innovative solutions for agencies and their clients. The Media Planning discipline plays a critical role as a strategic connector between client business objectives, agency strategy and activation delivery. The Planning team ensures that robust, insight‑driven media strategies are developed in close collaboration with client teams, and that activation specialists are enabled with clear direction, measurable KPIs and scalable frameworks. Media Planning also plays a central role in client leadership, pitch participation, multi‑market coordination, and strategic stewardship of global accounts, ensuring consistency, excellence and business impact across markets. In this context, the Client Lead role extends beyond planning ownership to include senior stewardship of activation alignment, delivery quality and onshore/offshore collaboration. This Role
The Senior Director, Client Lead is responsible for owning client relationships for priority TOP clients, acting as the primary senior client partner across media planning and activation, and the main point of accountability in Poland for integrated, cross‑channel delivery for key clients.
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