Senior Product Marketing Manager, GTM Strategy

Pricing, Packaging & Promotions

• Partner with Product and Finance to develop pricing and packaging strategies that drive adoption and expansion revenue
• Design promotional offers and competitive win-back programs in collaboration with Sales
• Establish with Product and Revenue Operations guardrails and approval frameworks for field-level discounting and custom deal terms

Go-to-Market Execution

• Lead end-to-end GTM planning and launch execution for new products, features, and market entries
• Develop launch playbooks that coordinate across marketing, sales, product, and rev ops
• Define success metrics, track performance, and iterate GTM strategy based on pipeline and win/loss data

Sales Enablement

• Develop segment-specific pitch narratives and ROI tools that help reps close faster in competitive deals
• Partner with Sales Enablement to operationalize content in Salesforce, Marketo or equivalent platforms

Cross-Functional Leadership

• Serve as the GTM quarterback across Marketing, Demand Gen, Sales, Finance, Product, and Rev Ops
• Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign
• Present GTM plans and performance to executive leadership and influence resource allocation decisions

Who You Are

The Profile We're Looking For

• MBA preferred; highly analytical and comfortable in spreadsheets as much as slide decks
• You understand GTM holistically — not just marketing, but how it connects to sales motion, pipeline generation, and revenue outcomes
• You're a strategic thinker who executes; you don't hand work off — you build it, ship it, and measure it
• You move fast. You thrive in environments where speed matters and ambiguity is the norm
• You're competitive by nature — you study the market, know the players, and are motivated to win
• You aspire to a Chief Strategy Officer, CMO, or CRO seat and see this role as your proving ground

Required Qualifications

• 5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
• Demonstrated experience owning positioning, messaging, and launch execution — not just contributing to them
• Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
• Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
• Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
• Fintech, payments, AP automation, or CFO-persona experience is a strong plus
• MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered

Your Cross-Functional Partners

Sales

Co-develop scripts, offers, and objection handling; align on ICP and target segments

Demand Gen

Provide positioning and offers that fuel campaign execution and pipeline generation

Product

Feed market insights into roadmap, pricing collaboration, lead launch readiness and GTM packaging

Finance

Partner on pricing strategy, promo economics, and deal desk structure

Revenue Opperations

Align on funnel metrics, pipeline attribution, and enablement tooling

Why This Role, Why Now

•      We are at an inflection point expanding upmarket and this is a transformational GTM challenge that requires exactly this skill set

•      You will have executive visibility and real ownership, not just a seat at the table

•      The payments and AP automation space is growing rapidly and competitively — your work will have immediate, measurable impact on revenue

•      This is a career-defining role for someone on a path to CMO, CRO, or CSO

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®. Who you are:

• A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown. - Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. - Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. What you’ll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.