Lifecycle Marketing Senior Specialist- San Francisco

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. - Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. - Define the next-gen paradigm for human-AI interaction. - Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. - Work with passionate teammates who value innovation, collaboration, and customer success. - Grow your career in a culture that champions continuous learning and fast career development. - Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere. What you will do

• Own and execute lifecycle programs across onboarding, engagement, retention, and reactivation, building and optimizing automated journeys across email, push, and in-app messaging. - Design and iterate on lifecycle flows using behavioral segmentation and user signals, improving targeting, timing, and personalization to drive user engagement. - Analyze lifecycle performance using campaign metrics, cohort trends, and experiment results, and translate insights into actionable improvements. - Partner with product, data, and marketing teams to support product launches, feature adoption, and user education through lifecycle communications. - Contribute to both B2C user lifecycle and B2B-oriented use cases (e.g., professional usage, team adoption signals) through targeted lifecycle programs. Skills, qualifications and experience we look for

• 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment. - Hands-on experience building and executing lifecycle campaigns across channels such as email, push notifications, and in-app messaging, using platforms like Braze, Iterable, Customer.io, or similar. - Strong understanding of segmentation, targeting, and basic lifecycle journey design, with the ability to translate user behavior into campaign logic. - Analytical mindset with experience using A/B testing, campaign performance metrics, and basic data analysis to optimize lifecycle performance. - Exposure to both B2C and B2B or product-led environments, with an interest in how lifecycle programs can support both user engagement and product adoption. What we offer

• Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success. - High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity. - Competitive Compensation $105K-$140K base salary+performance bonus+Equity. - Comprehensive Health & Retirement Benefits Top-tier medical, dental, and vision insurance for employees and dependents, supported by a generous employer subsidy, plus a 401(k) retirement plan with company matching for full-time employees. - Time Off & Workplace Benefits Unlimited PTO, plus 13 paid holidays, 12 weeks of fully paid parental leave for all parents, a hybrid work model with a minimum of three in-office days per week, and access to high-quality office snacks, drinks, and equipment. - Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency. - Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires. - Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.