Posted May 17, 2026
About Us
HaloBraid is a technology company using breakthrough engineering to help people perform routines faster. We’re building the world’s first robotic hair-braiding that works with professional stylists to reduce braiding appointments from hours to minutes and grow their business. 8 billion hours are spent braiding hair each year. HaloBraid exists to give that time back. Our product has already gone viral, generating millions of views across social platforms, building a fast-growing community of stylists, braid wearers, beauty lovers, and early believers excited for what’s next. This role will help transform our early traction into a dedicated and nurtured community. We’re looking for a social media-obsessed highly creative Social Media Associate to help bring HaloBraid to life across social platforms and in the community. This is a hands-on role for someone who loves creating content, following trends, shooting and editing short-form video, writing captions, engaging with audiences, and building digital community from the ground up. ## Responsibilities
Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing. - Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms. - Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically. - Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch. - Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments. - Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening. - Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth. - Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team. ##
1–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role. - Loves social media, is chronically online and enjoys keeping up with trends. - Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms. - Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share. - Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting. - Comfortable being on camera and helping others feel comfortable on camera too. - Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community. - Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native. - Independent, organized, proactive, and excited to work in a fast-paced startup environment.
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