Social Media Associate

About Us

HaloBraid is a technology company using breakthrough engineering to help people perform routines faster. We’re building the world’s first robotic hair-braiding that works with professional stylists to reduce braiding appointments from hours to minutes and grow their business. 8 billion hours are spent braiding hair each year. HaloBraid exists to give that time back. Our product has already gone viral, generating millions of views across social platforms, building a fast-growing community of stylists, braid wearers, beauty lovers, and early believers excited for what’s next. This role will help transform our early traction into a dedicated and nurtured community. We’re looking for a social media-obsessed highly creative Social Media Associate to help bring HaloBraid to life across social platforms and in the community. This is a hands-on role for someone who loves creating content, following trends, shooting and editing short-form video, writing captions, engaging with audiences, and building digital community from the ground up. ## Responsibilities

• Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing. - Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms. - Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically. - Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch. - Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments. - Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening. - Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth. - Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team. ##