Posted Apr 16, 2026
Key Responsibilities:
Conduct in-depth market, consumer, and competitive analysis to identify strategic media opportunities. - Design channel mix strategies balancing reach, frequency, and engagement. - Develop always-on and campaign-specific media plans with clear KPIs and measurement frameworks. - Lead high-stakes negotiations for major media properties (TV, Print, Digital) to secure competitive advantages. - Oversee programmatic trading desks and performance marketing campaigns for efficiency. - Drive the digital agenda from social media strategy and influencer marketing to e-commerce media and content partnerships. - Pioneer testing and adoption of new platforms, technologies, and data-driven marketing tools. - Develop the annual PR calendar, aligning with product launches, corporate milestones, and brand campaigns. - Craft compelling narratives, press releases, and spokesperson briefings. - Manage media inquiries and potential crises with poise and strategic foresight. - Establish a robust system for tracking, measurement, and attribution across all channels. - Deliver regular, insightful reports to leadership on campaign performance, ROI, and market learnings. - Ensure 100% compliance with all financial and legal processes. Qualifications Required:
10-14 years of hands-on, demonstrable experience in media planning, buying, and digital marketing, preferably from the high-velocity world of FMCG, Durables, D2C, or a top Media Agency. - Ability to connect media spend to sales outcomes and communicate effectively with both CMO and CFO. - Strong understanding of PR as an integral part of the communication mix. - Proficiency in data analysis and storytelling to drive brand growth. - Proven track record in negotiation and building influential relationships with stakeholders. - Experience in leading and inspiring teams to deliver exceptional work. Role Overview: You are being hired as the Head of Media Planning, Buying & PR for a renowned company. As the Architect of Integrated Impact, your role is crucial in orchestrating and owning the entire paid & earned media ecosystem for the portfolio. You will be responsible for designing integrated communication strategies to enhance market share, brand loyalty, and business ROI. Your role involves strategic leadership, P&L ownership, full-funnel mastery, PR & Corporate Narrative, and team & agency leadership. Key Responsibilities:
Conduct in-depth market, consumer, and competitive analysis to identify strategic media opportunities. - Design channel mix strategies balancing reach, frequency, and engagement. - Develop always-on and campaign-specific media plans with clear KPIs and measurement frameworks. - Lead high-stakes negotiations for major media properties (TV, Print, Digital) to secure competitive advantages. - Oversee programmatic trading desks and performance marketing campaigns for efficiency. - Drive the digital agenda from social media strategy and influencer marketing to e-commerce media and content partnerships. - Pioneer testing and adoption of new platforms, technologies, and data-driven marketing tools. - Develop the annual PR calendar, aligning with product launches, corporate milestones, and brand campaigns. - Craft compelling narratives, press releases, and spokesperson briefings. - Manage media inquiries and potential crises with poise and strategic foresight. - Establish a robust system for tracking, measurement, and attribution across all channels. - Deliver regular, insightful reports to leadership on campaign performance, ROI, and market learnings. - Ensure 100% compliance with all financial and legal processes. Qualifications Required:
10-14 years of hands-on, demonstrable experience in media planning, buying, and digital marketing, preferably from the high-velocity world of FMCG, Durables, D2C, or a top Media Agency. - Ability to connect media spend to sales outcomes and communicate effectively with both CMO and CFO. - Strong understanding of PR as an integral part of the communication mix. - Proficiency in data analysis and storytelling to drive brand growth. - Proven track record in negotiation and building influential relationships with stakeholders. - Experience in leading and inspiring teams to deliver exceptional work.
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