Brand Director

Role: Brand Director

Location: Remote

We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring

We’re looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up. Your Impact:

• Shape and continuously evolve the company’s overall brand strategy and positioning, ensuring alignment with business goals. - Define and clearly communicate our brand identity with target audiences. - Champion a consistent, high-quality brand experience across all channels and customer touchpoints. - Lead the development and execution of integrated marketing and promotional campaigns. - Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision brought to life. - Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape

• Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact. Your Strengths:

• Proven experience leading brand strategy and executing campaigns