Head/Director of Brand & Advocacy

This is a player-coach role that requires both strategic vision and operational excellence. You’ll manage a team of 6–8 (including freelancers) and partner closely with PR, Product Marketing, Demand Generation, and the Global Events team. This is a full-time role based in Berlin. ONCE YOU ARE HERE YOU WILL:

• Define and govern brand standards across a growing international footprint, including navigating evolving team structures and centralisation decisions
• Own the strategic roadmap for all distribution-led content. Build and scale Talon.One's system for GEO/SEO-optimised assets, gated practitioner guides, and multi-channel distribution that drives measurable growth and net new customer acquisition
• Future-proof our content. Lead our AI content strategy, working alongside the content team to ensure LLMs, AI-powered search (GEO), and content distribution advance Talon.One's citable authority in the space
• Develop content frameworks that educate new buyer personas emerging from evolving business relationships, adapting messaging across different commercial relationships and markets
• Lead the Design and Copy teams to ensure a distinctive, premium brand identity across every touchpoint. Own the system and execution of a reliable brand voice that is trustworthy and represents Talon.One's values
• Build a world-class advocacy programme. Identify and activate Customer Champions for case studies, speaking engagements, and community-led growth, using customer voice as a brand and distribution lever
• Serve as the bridge between Product Marketing and Demand Gen, ensuring our best product and customer stories are integrated into growth channels`

WHAT WE NEED YOU TO BRING TO THE TABLE:

• Experience in a large enterprise launching, repositioning, or scaling a new business unit or product line, you know how to build messaging and content frameworks for a new buyer from scratch. - 7–10+ years of B2B Marketing experience, with a proven track record of managing and developing multidisciplinary creative and technical teams
• Experience building content engines that move beyond "output" to "outcome." You understand how content fuels the pipeline
• Deep understanding of SEO/GEO, content attribution, and how the "modern tech stack" (AI, CMS, CRM) supports brand distribution
• Direct experience scaling customer reference or advocacy programs in an Enterprise SaaS environment
• Proven track record leveraging a brand’s community as a content and distribution lever, not just a retention tool
• Strong creative instincts: you care about design, storytelling, and how content shows up across different formats and platforms
• Experience in Commerce Tech, Fintech, or complex Enterprise SaaS is a major plus

WHAT'S IN IT FOR YOU:

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide! - Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome
• Lease your ideal bike through BusinessBike