User Experience/Design Researcher

As a User Researcher, you will be responsible for generating deep insights into user behavior, motivations, and decision-making within fintech and digital financial products. Your role will involve applying behavioral science, cognitive psychology, and research methods to uncover latent user needs and provide actionable inputs for design, product, and business strategy. Key Responsibilities:

• Design, deploy, and analyze quantitative research studies grounded in validated psychological models. - Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns. - Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting. - Own end-to-end research execution including study design, participant recruitment, data analysis, and insight storytelling. - Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations. - Monitor fintech and behavioral science trends through diary studies, ethnographic research, and secondary analysis. - Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs. - Contribute to the development of internal research standards and best practices. Qualifications Required:

• Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, or Market Research. - Hands-on experience conducting primary and secondary research using qualitative and quantitative methods. - Experience analyzing user behavior patterns and digital interaction journeys to influence product design. - Exposure to data analysis of user behavior datasets for product innovation. - Strong understanding of Behavioral Science principles and testing concepts through usability testing. - Ability to synthesize research findings into actionable insights for Product, Design, or Business teams. - Background in Behavioral Science, Psychology, Sociology, Anthropology, or related fields. The company prefers candidates from B2C consumer product organizations with experience in tracking and analyzing user behavior. It is important to note that this role is not a pure UX Researcher or Data Analyst position but requires Design Thinking-oriented Behavioral Researchers who combine behavioral science, research methodologies, and data analysis to generate insights. Additional Company Details: Candidates with exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks are preferred. A background in Behavioral Science, Psychology, Sociology, Anthropology, or related fields is required. As a User Researcher, you will be responsible for generating deep insights into user behavior, motivations, and decision-making within fintech and digital financial products. Your role will involve applying behavioral science, cognitive psychology, and research methods to uncover latent user needs and provide actionable inputs for design, product, and business strategy. Key Responsibilities: