B2B Manager International Expansion

Education:

Bachelor's degree in International Business, Sales, or Marketing. MBA preferred. - Experience:

5-10 years of international business development or offline expansion experience. - Strong exposure to GCC and Southeast Asia markets is mandatory. - Proven success in setting up distribution, franchise, or retail networks internationally. - Experience in lifestyle, wellness, consumer durables, or ergonomic product categories is a plus. - Skills:

Strong commercial acumen with excellent cross-cultural communication and negotiation skills. - Ability to build long-term partnerships and scale operations globally. - Self-motivated, strategic, and capable of working independently. - Willingness to travel extensively. Role Overview: As the International Offline Expansion Manager (B2B) at Frido, you will lead efforts to grow Frido's offline footprint across global markets, with a strong focus on the Gulf Cooperation Council (GCC) and Southeast Asia regions. Your role will involve establishing partnerships, expanding retail presence, and driving sales through international B2B networks. Key Responsibilities:

Market Expansion & Strategy:

Identify and evaluate strategic markets in the GCC (UAE, Saudi Arabia, Qatar, etc.) and Southeast Asia (Singapore, Malaysia, Indonesia, etc.) for offline growth. - Develop go-to-market strategies tailored to the business and cultural context of each region. - Conduct market research, regulatory assessments, and partner feasibility studies. - Partner Identification & Onboarding:

Build and manage relationships with international distributors, retail chains, and institutional buyers. - Onboard and train channel partners ensuring alignment with Frido's values and brand standards. - Develop strong partner ecosystems in priority markets to drive consistent growth. - Sales & Performance Management:

Set and drive sales targets for each international region. - Monitor performance metrics and ensure profitability and market penetration. - Support local partners with marketing, training, and inventory planning. - Brand & Operational Alignment:

Ensure that all partners and retail touchpoints follow Frido's operational SOPs and branding guidelines. - Work cross-functionally with logistics, legal, and supply chain teams to enable seamless operations across borders. - Business Development Activities:

Represent Frido at international exhibitions, trade shows, and distributor meets. - Negotiate and finalize commercial agreements in line with local norms and expectations. Qualifications & Skills:

Education:

Bachelor's degree in International Business, Sales, or Marketing. MBA preferred. - Experience:

5-10 years of international business development or offline expansion experience. - Strong exposure to GCC and Southeast Asia markets is mandatory. - Proven success in setting up distribution, franchise, or retail networks internationally. - Experience in lifestyle, wellness, consumer durables, or ergonomic product categories is a plus. - Skills:

Strong commercial acumen with ex