e-Commerce Specialist

Here’s some of the work you’ll lead:

• Strategic Merchandising & Roadmap Ownership: You’ll lead the deployment of global site content, from high-stakes product launches to seasonal promotional pulses. You’ll own the CMS architecture, ensuring our Shopify environment is scalable and perfectly synced across all regions. - Performance & Conversion Leadership: You’ll partner with Growth and Retention Marketing to architect high-performing landing pages. You aren’t just building pages; you’re optimizing the conversion funnel, ensuring we turn traffic into loyal customers with frictionless UX. - Advanced Experimentation & Hypotheses: While you’ll collaborate with the Senior PM on the broader roadmap, you will lead the charge on on-site A/B testing. You’ll use data-backed insights to propose, build, and analyze tests on everything from navigation flow to checkout micro-copy. - Operational Excellence & Governance: Establish the "Gold Standard" for site QA and automated workflows. You’ll architect repeatable templates that empower the team to move fast without individual ownership becoming a single point of failure. - AI-Driven Optimisations: You'll design and maintain repeatable workflows and templates leveraging AI optimisations that reduce campaign idea-to-live time. - You’ll monitor key metrics like CVR, AOV, and Bounce Rates like a pro, to diagnose and pivot underperforming campaigns in real-time. You’ll leverage system intelligence to identify funnel "leaks," ensuring high-velocity optimization without getting bogged down in "click-ops". ###