We are looking for a VP, Marketing to join UnitedMasters! This role is based in Brooklyn, New York with four days in-office and one day remote.
What You'll Do
Build and scale a social presence that moves at the speed of culture
Turn UnitedMasters' social channels into a defining advantage for the company, not a support function
Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time
Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can’t cross. - Build the team, operating model, and content engine to ship at the speed culture moves
Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers
Set and execute the strategy
Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors
Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks
Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform
Own brand, PR, and paid marketing
Define and refine UnitedMasters' brand: how we present ourselves to artists, brands, and the broader culture, and find the right mix of brand and growth investment for our stage
Lead paid media strategy across digital, offline, and emerging channels, leveraging Translation's creative firepower as we scale
Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category. - Partner with Brand Partnerships & Events to develop tentpole activations that showcase our artists, platform, and differentiation
Be a connective thread across the company
Serve as a thruline across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross-functional processes
Define creative briefs and act as a key stakeholder in reviewing concepts and assets against our marketing objectives
Minimum Qualifications
10+ years of marketing leadership with deep, demonstrable expertise in social media. You are a social-first marketing leader, not a generalist who happens to oversee social. - Demonstrated ability to build and scale social channels with cultural relevance and creative ambition
Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth
Experience managing both qualitative and quantitative customer research
Strong management experience leading cross-functional marketing teams; able to recruit, develop, and retain world-class talent
High intellectual horsepower, equally comfortable with spreadsheets and great creative
Extreme empathy and curiosity for our artist and brand customers
Startup, do-er mentality
Bonus:
Music, creator economy, or marketplace experience
International marketing experience
Experience working closely with an in-house or external creative agency
