Director, E-Commerce Growth and Marketplace Partnerships

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JOB DESCRIPTION

About the Role:

We are seeking a Director of E-Commerce Growth & Marketplace Partnerships to lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms. This leader will operate as a general manager for partner brands, driving profitable revenue growth while coordinating cross-functional resources including marketing, merchandising, operations, sourcing, and logistics. This role is responsible for owning marketplace performance end-to-end — including merchandising strategy, marketing investment, forecasting, operational infrastructure, and brand partnership management. The ideal candidate combines strong marketplace expertise, operational rigor, and strategic thinking to scale partner brands while building repeatable processes that support long-term growth. This individual will work closely with internal teams across finance, operations, creative, marketing, and logistics, as well as external brand partners and 3PL providers, to maximize performance and remove operational friction. This position reports to the Chief Business Development Officer and can be remote from any of the 16 U.S. states where IPSY hires. Heavy preference given to Los-Angeles, CA area candidates.

What You’ll Be Doing:

Marketplace Growth & Revenue Ownership

• Own revenue and profitability across Amazon, TikTok Shop, and other third-party commerce platforms
• Develop and execute strategies to scale partner brand sales across marketplaces
• Drive profitable growth through optimized merchandising, pricing, and marketing investment
• Identify and expand opportunities across additional e-commerce platforms and channels

Social Commerce & Creator Architecture

• Architect the TikTok Shop Affiliate strategy, managing the Affiliate Center and creator-led "Live Shopping" funnels to turn social momentum into measurable business impact. - Partner with creative teams to produce "Algorithm-First" content that reduce purchase friction

Brand Partnership Management

• Serve as the primary strategic partner and operator for supported brands
• Act as a GM for partner brands, coordinating resources across marketing, operations, sourcing, and logistics
• Build strong relationships with partner brands and ensure alignment on strategy, performance, and growth initiatives

Marketplace Operations, Merchandising and Compliance

• Own marketplace merchandising strategy including product assortment, content optimization, promotions, and launches
• Manage marketplace storefronts and listings to maximize discoverability and conversion
• Oversee Account Health and platform compliance, managing Brand Registry, IP protection, and proactive resolution of potential account suspensions or counterfeit concerns. - Coordinate product photography, creative assets, and listing optimization

Marketing & Performance Optimization

• Manage and optimizepaid marketing investments across Amazon and TikTok Shop Develop data-driven strategies to improve CAC, ROAS, and contribution margin
• Monitor "Share of Voice" (SOV) metrics to ensure partner brands maintain a competitive edge in key beauty categories. If you need reasonable accommodation in the application or employment process, please contact us. Please review our California Privacy Notice. #LI-SB

#LI-Remote

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills. Salary Range:

$130,000—$190,000 USD