Own the vision, strategy, and roadmap for the marketing technology ecosystem. - Evaluate, implement, and optimize platforms across marketing automation, CRM integrations, attribution, analytics, personalization, data enrichment, and emerging AI solutions. - Ensure seamless integration across systems to enable accurate tracking, reporting, and lead flow. - Manage vendor relationships, contracts, and budget for the martech stack. Campaign Operations & Process Excellence
Build and refine campaign intake, prioritization, and execution processes. - Create scalable systems that support operational efficiency and high-velocity campaign execution. - Document and standardize best practices across marketing operations. - Oversee execution and optimization of email marketing, nurture programs, and lifecycle automation. - Ensure segmentation, targeting, personalization, and deliverability best practices. - Build scalable frameworks for campaign deployment and performance measurement. - Ensure strong governance of content management systems and site performance. - Maintain compliance with privacy and data regulations (CAN-SPAM, GDPR, etc.). - Partner with Web Strategy, Demand Gen and Product Marketing to continuously improve site performance, UX, personalization, and conversion rates.
Analytics, Reporting & Revenue Alignment
Uncover, build and communicate data insight stories to executive team that inform strategic investment decisions across the funnel. - Partner closely with RevOps on pipeline reporting, funnel analysis, forecasting inputs, and performance measurement. - Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized. - Own marketing attribution models and executive-level dashboards that connect marketing activities to revenue outcomes. - Establish data governance standards and ensure marketing data integrity. Team Leadership & Transformation
Build, lead, and mentor a high-performing Marketing Operations team. - Foster a culture of experimentation, accountability, operational rigor, and continuous improvement. - Lead AI-driven strategy and operational initiatives that enhance marketing productivity, personalization, analytics, and campaign performance across Marketing organization. - Translate AI experimentation into scalable operational processes with clear governance and measurable impact. - Establish responsible AI practices, data standards, and enablement programs to support sustainable adoption. ## Requirements
10+ years of experience in marketing operations, marketing technology, revenue operations, or related functions. - 5+ years of experience leading and developing high-performing teams. - Education technology industry experience preferred
Exceptional cross-functional leadership and influence skills. - Strong analytical mindset with the ability to translate data into executive-level insights. - Deep expertise in marketing automation and technology platforms (e.g. Marketo, Pardot, HubSpot, Hockeystack, Salesforce, Qualified, Gong), and website/CMS platforms. - Strong understanding of B2B demand generation, revenue funnels, and pipeline analytics. - Proven experience partnering with RevOps to drive pipeline reporting, attribution, and forecasting alignment. - Experience leading experimentation and conversion rate optimization programs. - Experience managing significant martech budgets and vendor relationships. - Demonstrated experience leading AI-enabled transformation initiatives and cross-functional change management. ## Benefits
The base salary range for this position is $142,375 - $209,375. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits. Some of the additional benefits offered are:
401K with an employer match
Health, dental, vision, life insurance, and short-term and long-term disability coverage. - Flexible spending account for health care and dependent care
