Senior e-Business Analyst - Digital Marketing & Analytics

Key Responsibilities:

• Manage digital marketing campaigns and optimize web content
• Analyze performance metrics and identify opportunities for improvement across e-commerce platforms
• Collaborate with stakeholders to implement best practices in SEO/SEM, marketing automation, and digital analytics
• Develop and implement digital marketing strategies
• Handle multiple concurrent projects with strong project management skills
• Provide actionable insights by analyzing marketing metrics and performance tracking
• Stay updated on current digital marketing trends and best practices
• Collaborate effectively with cross-functional teams for successful project execution

Qualifications Required:

• Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of experience in digital marketing, e-commerce, or related field
• Preferred Fields of Study: Marketing, Business, Computer Science, Statistics, or related field
• Digital Marketing, Analytics, or e-Commerce certifications preferred
• Advanced proficiency in digital marketing platforms such as Google Analytics, Adobe Analytics, Power BI
• Expert knowledge of SEO/SEM/AEO principles and marketing automation tools
• Strong experience with content management systems like AEM, WordPress, and marketing automation platforms such as Eloqua, Salesforce
• Proven track record in developing and implementing digital marketing strategies
• Experience with data analysis and visualization tools for performance tracking and reporting
• Excellent communication and presentation skills for stakeholder engagement
• Demonstrated ability to work effectively in a