As Sol de Janeiro is rapidly growing and expanding, we are looking for a UK & IRL Marketing Director to support managing Sol de Janeiro UK & IRL business. The position will report to the UK & IRL General Manager. ### What You’ll Be Working On
Brand Strategy & Campaign Development
Define and lead the UK & IRL brand marketing strategy in alignment with the International framework, translating global brand direction into locally resonant, commercially impactful execution
Identify specific local cultural moments and consumer insights to build campaigns that drive brand desirability and consumer recruitment
Own the UK & IRL marketing calendar across all touchpoints, ensuring coherence between brand priorities, retailer objectives, and commercial targets
Lead end-to-end campaign execution for key launches, from strategic planning and retailer co-activation through to consumer-facing execution and post-launch performance analysis
Provide input to the International and Global teams on UK & IRL consumer needs, market dynamics, and product priorities to inform upstream decisions
Earned Media, PR & Influencer
Build and lead the UK & IRL influencer and earned media strategy, talent identification, tiered approach, and long-term relationship development
Develop and manage, with the local PR lead and influencer agency, earned media and ambassador programming, setting strategic direction, ensuring programs drive brand growth and consumer acquisition, and delivering brand reach and conversation in support of key launches and brand priorities
Track and evaluate earned activations against brand-building and performance KPIs
Consumer Audience & Insight
Leverage market data to interpret funnel performance, awareness, consideration, preference, and translate insights into strategic recommendations for the UK & IRL and for the International team
Monitor competitive landscape and consumer trends in the UK & IRL to continuously inform strategy and ensure Sol de Janeiro maintains a leading position in the market
Retail & Commercial Alignment
Lead senior-level marketing relationships with key UK & IRL retail partners, building joint business plans that protect brand desirability while driving sell-out performance
Own product assortment strategy by distribution channel and season, in alignment with commercial and brand priorities
Ensure visual merchandising, in-store activations, and retailer digital touchpoints are brand-consistent and commercially effective
Lead pricing strategy for new launches and annual reviews, ensuring competitiveness vs. key market players
Support the GM in retailer business reviews and strategic planning cycles, including annual budgeting and multi-year planning
Lead online channel strategy in partnership with retail and digital teams, developing channel-specific activations, content, and consumer journeys that drive acquisition and conversion across key e-retail partners and owned digital touchpoints
Media Planning & Budget
Develop comprehensive 360 omnichannel media plans: digital, OOH, influencer, social; tailored to UK market dynamics and brand priorities
Own UK & IRL A&P allocation, allocating budget resources across channels and campaigns to maximize brand impact and ROI
Monitor spending and adjust allocations as needed to ensure budget adherence and campaign success
Prepare regular reports and presentations for internal stakeholders to communicate campaign performance and ROI
Team & Cross-functional Leadership
Lead, develop, and inspire the UK & IRL marketing team: setting clear priorities, building capability, and creating a high-performance environment
Partner closely with Key Account Managers, Demand Planning, VM, and Creative teams to ensure seamless, brand-consistent execution across all touchpoints
Support demand planning and forecast accuracy for launches and key commercial moments, providing market intelligence and performance tracking to improve planning precision
Must Haves
10-12 years of experience in marketing, preferably in prestige beauty, lifestyle, or fashion with demonstrated experience building brand strategy and leading consumer campaigns at a senior level
Proven track record of leading hero or major launches across multiple touchpoints in the UK market
Experience managing and developing a marketing team
Strong fluency in earned media and influencer strategy, with a track record of building impactful programs that drive brand growth and organic reach
Deep knowledge of the UK & IRL retail landscape
Experience developing and executing marketing strategies across online channels, including e-retail and owned digital commerce
Affinity for the fragrance and beauty category; genuine enthusiasm for the brand territory is essential
Comfortable working with performance data and consumer insights to drive strategic decisions and upstream recommendations
Experience leading external agencies: PR, influencer, media; with clear strategic direction and accountability frameworks
Strong cross-functional leadership and stakeholder management skills at a senior level
Rigor, autonomy, adaptability, and proactivity are essentials for the job
Excellent written and spoken communication skills in English
Business School or University Master's Graduate, with a major in Business, Management, or Marketing
Must be comfortable working a hybrid schedule from our London office
Why Sol de Janeiro?
Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time. Sol de Janeiro is committed to diversity and inclusion in the workplace. Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
