Growth Marketing

As a Marketing & Sales Specialist at Roanuz Sports, you will play a crucial role in owning the digital presence and driving revenue growth for the company. Your responsibilities will include building brand awareness through social media and content creation, engaging developer communities, nurturing leads, and closing deals in the sports, tech, and B2B SaaS space. **Key Responsibilities:**

• Plan, create, and publish engaging content across various social media platforms (LinkedIn, Twitter, Instagram, YouTube) tailored to developers, fantasy app builders, media houses, and sports-tech entrepreneurs. - Develop and execute social media calendars aligned with cricket/football seasons, major tournaments, and product launches. - Generate blogs, case studies, email campaigns, and landing page copy to position Roanuz as the go-to sports data platform. - Manage developer community engagement by responding to comments, participating in forums, and growing the online presence. - Collaborate with product and engineering teams to create developer-focused content such as API tutorials, integration guides, and use-case showcases. - Monitor and report on marketing key performance indicators (KPIs) including engagement, reach, website traffic, lead generation, and conversion rates. - Oversee SEO, paid campaigns, and email marketing efforts to drive API sign-ups. - Work closely with leadership on pricing strategies, partnerships, and go-to-market initiatives. - Identify, qualify, and engage inbound and outbound leads through email, LinkedIn outreach, and demo calls. **Qualifications Required:**
• 3+ years of experience in digital marketing, social media management, or B2B sales, preferably in SaaS, API products, or sports/tech industries. - Strong writing and communication skills to craft compelling social posts and persuasive sales emails. - Hands-on experience with social media tools, CRM tools, and email marketing platforms. - Understanding of SEO, content marketing, and lead generation fundamentals. - Comfort with data analysis to read dashboards, track KPIs, and make data-driven decisions. - Passion for sports, with knowledge of cricket and football being a strong plus. - Basic understanding of APIs and developer ecosystems. Roanuz is a Sports Tech company dedicated to building AI-powered data solutions for the global sports industry. Their flagship products - CricketAPI, FootballAPI, and KabaddiAPI - provide real-time live scores, ball-by-ball updates, fantasy player credits, cricket intelligence, and conversational AI to over 1,500 developers worldwide. Operating across 400+ cricket tournaments and 50+ football leagues, Roanuz delivers data through various channels at high speed, showcasing innovative solutions for partners in the sports and technology sectors. As a Marketing & Sales Specialist at Roanuz Sports, you will play a crucial role in owning the digital presence and driving revenue growth for the company. Your responsibilities will include building brand awareness through social media and content creation, engaging developer communities, nurturing leads, and closing deals in the sports, tech, and B2B SaaS space. **Key Responsibilities:**