Product Analyst- Manager- Paytm Ads

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team

Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role

We are looking for a Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities:

● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders.