Product Marketing

Primary Duties Annual, Seasonal, and Monthly Planning Develop and lead annual, seasonal, and monthly marketing strategy aligned with company business targets (total company number and categories importance). Translate mid-term ambition into yearly building blocks, seasonal frameworks, and monthly campaign calendar. Ensure product focus aligns with sales priorities, inventory strategy, and growth ambitions. Work closely with merchandising, E-commerce, in-store visibility team, and store operations to ensure alignment between marketing and product push in store & e-commerce P&L Ownership & Commercial Alignment Read, interpret, and analyze P&L statement to understand revenue drivers, cost structure, and profitability. Connect marketing initiatives to sales performance and gross margin improvement. Proactively identify business gaps and recommend marketing interventions to improve product sell-through. Monitor campaign ROI and performance KPIs, providing clear post-campaign analysis and actionable insights. Product Storytelling & Campaign Execution Lead development of product-focused campaign that highlight innovation, fabric, functionality, and LifeWear philosophy. Ensure consistent and compelling storytelling across digital, in-store, PR and activation channels. Maintain high attention to detail in visual output, messaging, and execution quality. Be hands-on in campaign development, production discussion, and rollout monitoring. Cross-Functional Leadership Act as a bridge between marketing, merchandising, in-store, store operation and e-commerce team. Ensure marketing timelines support store operations and product launches effectively. Guide team members to execute with discipline and excellence. Team Management & Capacity Building Lead and mentor product marketing team members. Instill strong ownership mindset, detail orientation, and continuous improvement culture. Foster a high-performance, collaborative improvement. Cultural Alignment & Adaptability Embrace and role-model UNIQLO's Japanese-rooted culture: humility, discipline, speed, and accountability. Demonstrate strong adaptability within a structured yest fast-paced organization. Be open minded, receptive to feedback, and committed to constant refinement. Qualifications/Requirements Min 6+ years of solid marketing experience, preferably from established consumer brands (retail, FMCG, or lifestyle). Multinational companies are preferable since there will be a lot of communication with Global counterparts. Preferred previous companies: multinational FMCGs, multinational fashion companies from principal side, tech companies with FMCG marketing background. Proven experience managing annual, seasonal, and monthly marketing planning cycles. Strong commercial acumen with ability to read and analyze P&L and business metrics. Experience leading cross-functional projects in complex organizations. Detail-oriented and execution-driven – willing to be deeply involved in operational processes. Strong analytical capability with structured thinking. Excellent communication skills in Bahasa Indonesia and English. Open-minded, resilient, and culturally adaptable. Passion for fashion retail and consumer behavior trends. Uniqlo is a modern Japanese company that inspires the world to dress casually. Our corporate mission : Changing clothes, Changing conventional wisdom, Change the world. Fast Retailing strives to create truly great clothing with new and unique value, so it can enrich people's lives.