General Manager - Marketing (Loyalty & Customer Lifecycle Management)

As the General Manager Loyalty & Customer Lifecycle Management, you will be tasked with defining and owning the enterprise-wide loyalty vision and strategy. Your role will involve driving customer retention, engagement, and lifetime value growth through differentiated loyalty programs while ensuring strong integration across the customer lifecycle. You will act as the custodian of customer value, translating customer insights into scalable programs that deliver sustainable commercial impact. **Key Responsibilities:**

• Define and lead the long-term loyalty vision and roadmap aligned with corporate growth, brand, and profitability objectives. - Own the end-to-end loyalty portfolio, including program design, benefits architecture, tiering, rewards, partnerships, and evolution of value propositions. - Drive loyalty as a strategic revenue and margin lever with clear accountability for retention uplift, frequency growth, and Customer Lifetime Value (CLV). - Establish governance models, success metrics, and performance management frameworks for loyalty initiatives. - Lead strategic partnerships and alliances that enhance the loyalty ecosystem and customer value proposition. - Act as the internal thought leader on loyalty, customer engagement, and retention economics.