Associate Director, Strategic Engagement (Thought Leader Liaison), Central

JOB FUNCTIONS/RESPONSIBILITIES

• Develop and communicate the strategic vision and operational plan for engaging KOLs. - Develop and oversee development and execution of individual KOL Mapping KOLs plans. - Partner closely with the Director, Marketing – KOL Strategy and Congress Planning to ensure alignment. - Build and maintain productive, collaborative, and compliant relationships with peers leading teams in Marketing, Market Access, Patient Services, and Medical Affairs. - Work closely with the Field Sales team on the execution of all thought leader-related initiatives and programs. - Build mechanisms to collect insights, synthesize and integrate them, and communicate to brand to inform tactics
• Bring thought leaders closer to Mirum by ensuring compliant, value-added connections across the organization. - Collaborate with Medical Leadership on engagement strategy and planning as appropriate, including support and coordination of commercial advisory boards. - Engage with KOLs to solicit feedback that shapes and informs brand strategy. - Contribute Marketing strategy for conferences/congresses including sponsorships, communication/messaging, and advocacy group engagement. - Work in partnership with the Marketing portfolio leaders and field leadership to develop appropriate KPIs and metrics to support the brand marketing and executional goals. - Act as primary point of contact for the field, maintaining an effective two-way dialogue on KOL engagement, potential speaker identification, and up-and-coming thought leaders and experts. - Analyze market data, confirm data reliability and inform team stakeholders to make informed decisions. - Proactively engage partners in Legal and Compliance to ensure programs and processes are being delivered with the highest ethical standards