Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
Campaign Execution & Optimization
Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
Partner with design and content teams to develop campaign assets, messaging, and creative briefs
Pipeline Generation & Funnel Performance
Lead pipeline generation reporting and performance analysis across enterprise marketing programs
Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey
Monitor and improve progression across marketing and sales funnel stages to support pipeline creation and revenue outcomes
Partner closely with Sales, SDRs, Product Marketing, Revenue Operations, and leadership teams to align marketing programs with commercial priorities and account strategy
Operate effectively in ambiguous environments, using informed assumptions, experimentation, and data-driven decision-making to improve performance
Use testing and rapid iteration to refine targeting, messaging, channel mix, and campaign effectiveness
Identify opportunities to leverage AI and automation to improve workflow efficiency, reporting, campaign execution, and operational scale
Maintain high standards for execution, measurement, operational discipline, and cross-functional alignment across the funnel
Evaluate and implement AI-enabled marketing workflows and automation opportunities that improve campaign scalability, operational efficiency, personalization, and reporting effectiveness
Continuously explore emerging AI tools and technologies to improve go-to-market execution and marketing productivity
Performs other related duties as assigned
Supervisory Responsibilities:
None currently but expected team growth
What We're Looking For:
Strong strategic thinking and execution skills across enterprise marketing and demand generation programs
Deep understanding of enterprise buying groups, long sales cycles, and multi-stakeholder engagement strategies
Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and optimize performance
Ability to operate effectively in ambiguous environments and make informed decisions with incomplete information
Strong experimentation mindset with the ability to rapidly test, iterate, and improve campaign performance
Excellent communication, stakeholder management, and cross-functional collaboration skills
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Strong understanding of AI-enabled marketing workflows, automation tools, and emerging technologies that improve campaign execution, operational efficiency, personalization, and decision-making
Ability to balance strategic planning with hands-on execution in fast-paced environments
Education and Experience:
8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizations
Demonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motions
Experience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomes
Strong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologies
Experience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategies
Experience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferred
Experience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferred
Experience in SaaS, enterprise technology, data, or fintech environments preferred
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer. ## What Crunchbase Offers:
At Crunchbase, we’re building a culture where talented people can grow, innovate, and make an impact. We invest in our team so everyone has the support, tools, and trust to do meaningful work and thrive — personally and professionally. Here’s what you can expect:
Competitive compensation and equity — rewarding you for your contributions and ownership mindset
Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration
Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
Continuous learning support through generous reimbursement for professional development and skills growth
401(k) and Roth plans with an annual financial adviser check-in to help you plan your future
Wellness resources — including a monthly stipend to support physical and mental health
Work-from-home enablement — internet stipend and home office setup allowance
Charitable giving match through our Town Hall awards and community impact initiatives
A mission-driven, transparent team of creative thinkers and builders passionate about helping companies connect and grow
At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage ing even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application! Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.