Strategic Marketing Manager (Dublin, OH)

Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us! Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment. "We know the confidence gap can get in the way of meeting spectacular candidates, so please don't hesitate to apply — we'd love to hear from you." Role Overview: The Strategic Marketing Manager is responsible for relying on data to propose new growth options for Nachurs Alpine Solutions (NAS) via market research and strategy development, including identifying new growth markets for our existing products and identifying new, adjacent technologies, or technology platforms. The Strategic Marketing Manager will work with Business Leaders to develop growth plans and work to actualize the goals. A Sample of What You'll Do in this Role: Perform rigorous analytics to assure best growth options to optimize growth and profitability. Identify and research new growth markets for existing products and propose new adjacent technologies or technology platforms for growth for NAS. Conduct market research deep dives to evaluate opportunity size, value chain dynamics, key players, and customer needs. Develop plans to execute new growth plans. Collaborate with technology, operations, and business unit leaders to pressure test ideas and actualize growth plans. Develop lists of potential customer leads for growth area and manage processes to track progress in validating and closing. Work with internal marketing group to develop content for needed marketing collateral to further sales. Prepare return on investment analyses and supporting assumptions to inform decision making across strategic alternatives. Prepare market share maps and keep up to date on competitive landscape specifically in relation to launching new products and positioning. Assist Business Unit leaders in developing robust Business Unit strategies supporting the industrial and agriculture businesses. Gather and analyze data to support growth and strategic planning efforts. What You Bring to this Role: 7+ years of experience in marketing research or product development in a chemical or agriculture business Strategic thinking, business acumen, and analytical thinking capabilities Strong capability in synthesizing insights into polished, impactful presentations addressing strategic growth opportunities Familiarity with light coding or ongoing maintenance in Power BI or Tableau is a plus Bachelor's degree in business, chemistry, chemical engineering or agronomy What Makes You a Great Fit: You have strong interpersonal and effective communication skills including the ability to maintain a positive and professional working relationship with peers, management and support resources You have solid organization skills with attention to detail along with an ability to multi-task and prioritize multiple assignments You're able to influence cross-functional teams and stakeholders without formal authority You have a positive and energetic attitude with a desire to help internal and external customers You're an excellent team player Compensation and Benefits: In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $104,900 - $146,920. Note that salary may vary based on location, skills, and experience. This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate. Our Commitment to Diversity & Inclusion: Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility. NACHURS ALPINE SOLUTIONS is a Wilbur-Ellis business. For over 70 years, Nachurs Alpine Solutions has been the industry leader in NPK LIQUID FERTILIZER TECHNOLOGY. Built on quality, integrity, and innovation, we pioneered precision-placed liquid fertilizer in 1946 – formulated to meet the nutritional demands of crops and growing conditions on both sides of the border. Our liquid fertilizers are marketed under the ALPINE brand and NACHURS brands in North America. The New Ag Markets Business Unit sells liquid fertilizer into turf, specialty, international, and private label markets. Products sold in the oil and gas markets, transportation and mining markets, and industrial chemical markets are all sold under the NASi brand. Nachurs Alpine Solutions has manufacturing plants located in Garretson, SD, Marion, OH, Corydon, IN, Red Oak, IA, St. Gabriel, LA, New Hamburg, ON and Belle Plaine, SK. Follow our career social media accounts! Instagram: IG • TikTok: TikTok • Facebook: FB • LinkedIn: LinkedIn Don't have time to check out the opportunities? Connect with us and tell us what you are interested in. Each and every employee contributes to our shared success. Join a team where YOU matter: Your unique experience, your values, your ideas, your goals, your contributions, your wellbeing, your family, your future, your community, your career and your growth. LEARN MORE Employee Benefits: Take home a competitive salary and benefits you and your family deserve – from 401(K) matching, medical, dental and vision coverage, paid vacation, work-life balance and more. Purpose & Values: Our purpose is to provide the essentials for the world to thrive. No matter your role, every Wilbur-Ellis employee makes a real difference. Talent Development: When you grow, we all grow. We'll help you forge your own career pathway through continuous learning and skills development, mentorship programs, growth opportunities, business resource groups and career coaching. A Culture That Cares: We are one of the largest family-owned, privately held companies in the world – which means as an employee you can enjoy the best of both worlds: The flexibility and close-knit culture of an independent company with the resources and reputation of 100+ years of business. Diversity & Inclusion: We strive to build diverse teams and cultivate an environment where everyone feels welcome and is treated fairly. We believe that the inclusion of all backgrounds and ideas makes us stronger and creates a community of belonging.