Business Advisory Specialist - Marketing Operations and CRM Management
Posted Apr 27, 2026
Key Responsibilities:
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Manage and optimize marketing processes and systems, including tasks such as campaign execution, data analysis, and budget management. - Design, implement, develop, and manage Salesforce Marketing Cloud to create and manage marketing relationships and campaigns with customers. - Execute and support consumer database management and consumer audience segmentation, setting audience rules for marketing automated workflows. - Troubleshoot data-related issues in CRM platforms, test and orchestrate data integrations from various external data sources & e-commerce. - Lead database management and maintenance, ensuring high standards for data integrity and quality are met. - Support the deployment of consumer audience segmentation logic and the setting of audience selection rules for all marketing automated workflows. - Act as the SPOC for Tech platform management & UAT, ensuring system stability and functionality, together with IDT support. - Work effectively with cross-functional teams on data and integration projects, supporting the planning, execution, and monitoring of technical deployment and data projects. - Analyze and solve moderately complex problems, create new solutions, and adapt existing methods and procedures as needed. Qualifications Required:
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University degree, preferably major in Marketing or digital agency background. - 4+ years of experience in a CRM, data management, or marketing-related role. - Experience in executing and supporting consumer database management and consumer audience segmentation. - Working understanding of CRM platforms & their role in consumer communication. - Strong analytical skills with the ability to manage, clean and interpret customer data. - Good communicator in English, both verbal and written. - Proficiency in Microsoft Excel, Power Bi, PowerPoint, and Word. - Hands-on experience with CRM platforms, reporting tools, and/or analytics dashboards. - Curiosity and willingness to learn new technologies and tools. - Accountability and reliability in task execution. (Note: The additional details of the company were not provided in the job description.) Role Overview: As a Business Advisory Specialist at Accenture, your main responsibility will be to help balance increased marketing complexity and diminishing marketing resources. You will drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale. Your focus areas will include Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Key Responsibilities: