User Acquisition Marketing Manager

As a User Acquisition Manager for Monopoly Slots at SciPlay, you will play a crucial role in the fast-growing game environment, taking ownership of day-to-day UA execution. Your responsibilities will include:

• Owning and managing day-to-day User Acquisition execution for Monopoly Slots across paid channels
• Planning, launching, managing, and optimizing campaigns with a strong focus on performance, growth, and ROI
• Analyzing campaign performance and user-level data to drive data-backed optimizations
• Monitoring user behavior, retention, and LTV, and translating insights into actionable improvements
• Working closely with creative, product, analytics, and CRM teams to improve results in real time
• Initiating tests, experiments, and new optimization ideas, and executing them hands-on
• Identifying new platforms, partners, and growth opportunities
• Managing ongoing budget tracking, forecasting, and performance reporting To be successful in this role, you should have:
• 2+ years of hands-on experience in User Acquisition for mobile apps (mobile gaming experience is a strong advantage)
• Strong analytical mindset with proven experience working with large datasets in a KPI-driven environment
• Solid understanding of the digital advertising ecosystem, tracking tools, attribution, and best practices
• Proactive, sharp thinker with strong ownership and sense of urgency
• Comfortable working in a fast-paced, performance-oriented environment
• Passion for gaming, growth, analytics, and performance marketing
• Curiosity and enthusiasm for AI innovation and how it can enhance UA performance, creativity, and workflows
• BA/BS in a quantitative field (economics, math, engineering, or similar) advantage