Performance Marketing Specialist
Posted Apr 27, 2026
Key Responsibilities:
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Conduct keyword research, competitor analysis, and technical audits to identify SEO growth opportunities. - Optimize on-page elements including metadata, structured data, site architecture, and internal linking. - Leverage AI-powered analytics and automation tools to enhance campaign performance, targeting, and personalization across all channels. - Implement and monitor schema markup to improve visibility in traditional and search experiences powered by AI. - Develop optimization strategies for AI-driven search results, conversational search, and zero-click content. - Collaborate with the market development, creative, and content teams to deliver unified, integrated messaging across all digital channels that align with AI and human search intent. - Regularly conduct benchmark analysis to support channel strategies and apply findings to paid and organic campaigns. Qualifications Required:
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Bachelors degree in marketing, communications, or a related major required. - 4+ years of proven experience managing SEO and digital advertising campaigns. - Proficient with major ad platforms like Google Ads, LinkedIn Campaign Manager, and Microsoft Ads; Sprinklr experience a plus. - In-depth knowledge of search engine algorithms and ranking factors. - Strong analytical skills and proficiency with tools like Adobe Analytics, PowerBI, and SEMRush. - Excellent project management, communication, and collaboration skills. - Up-to-date with digital trends, privacy standards, and evolving AI capabilities in marketing. Role Overview: We are seeking a highly-skilled Performance Marketing Specialist with a focus on AI-powered search optimization to enhance visibility and digital reach. This role combines traditional SEO and digital advertising expertise with a deep understanding of how AI search engines are redefining the digital landscape. You will collaborate with cross-functional teams in content, web development, and analytics to craft organic and paid digital strategies that align with current and next-generation search behaviors. Key Responsibilities: