As a Senior Manager - GTM at Emeritus, your role will be crucial in executing and scaling the brand vision while leading go-to-market strategies across various platforms, channels, and student touchpoints. You will collaborate cross-functionally with marketing, admissions, content, and digital teams to ensure consistent and compelling brand narrative in the Indian market. Your key responsibilities will include:
**Brand Strategy & Development**
Implement and maintain brand guidelines across all communications. - Ensure brand consistency across digital, print, events, and partner communications. - Adapt global university brand frameworks for the Indian market. - **Go-To-Market (GTM) Strategy & Execution**
Lead end-to-end GTM strategy for program launches and academic cycles. - Define target segments, positioning, messaging, and channel mix. - Develop integrated launch plans across various platforms. - Track launch performance, optimize campaigns, and drive continuous improvement. - **ATL / BTL Marketing & Media Planning**
Assist in planning and manage the execution of ATL campaigns. - Lead BTL marketing initiatives and experiential activations. - Coordinate with media agencies for execution and ROI tracking. - **Website & Digital Experience**
Manage website updates, content curation, and performance tracking. - Ensure brand voice is consistently reflected across digital touchpoints. - Support SEO and UX improvements according to student search behavior. - **Digital Brand Campaigns**
Support conceptualization and execution of digital-first brand campaigns. - Manage creative asset development and performance optimization. - Explore new formats for brand storytelling. - **Content Marketing**
Build and lead the content marketing strategy. - Develop high-impact content formats and collaborate with teams. - **Creative / Content Production & Agency Management**
Oversee production of all brand assets. - Coordinate with agencies for creative development and execution. - Maintain quality control over brand content and visual identity. - **Internal Brand & Stakeholder Alignment**
Drive internal brand onboarding for faculty, staff, and operations. - Equip departments with toolkits and training for brand consistency. **Required Qualifications & Experience:**
6+ years in brand, marketing, GTM, or creative roles. - Experience in launching products/programs in the Indian market. - Proven experience managing brand campaigns across various channels. - Strong cross-functional collaboration and project management skills. - Experience in leading website development and digital brand platforms. - Exceptional creative judgment and analytical thinking skills. - Experience managing a small team is a strong plus. At Emeritus, you will play a pivotal role in shaping the future of education in India and making world-class education accessible to students. As a Senior Manager - GTM at Emeritus, your role will be crucial in executing and scaling the brand vision while leading go-to-market strategies across various platforms, channels, and student touchpoints. You will collaborate cross-functionally with marketing, admissions, content, and digital teams to ensure consistent and compelling brand narrative in the Indian market. Your key responsibilities will include:
**Brand Strategy & Development**
Implement and maintain brand guidelines across all communications. - Ensure brand consistency across digital, print, events, and partner communications. - Adapt global university brand frameworks for the Indian market. - **Go-To-Market (GTM) Strategy & Execution**
Lead end-to-end GTM strategy for program launches and academic cycles. - Define target segments, positioning, messaging, and channel mix. - Develop integrated launch plans across various platforms. - Track launch performance, optimize campaigns, and drive continuous improvement. - **ATL / BTL Marketing & Media Planning**
Assist in planning and manage the execution of ATL campaigns. - Lead BTL marketing initiatives and experiential activations. - Coordinate with media agencies for execution and ROI tracking. - **Website & Digital Experience**
Manage website updates, content curation, and performance tracking. - Ensure brand voice is consistently reflected across digital touchpoints. - Support SEO and UX improvements according to student search behavior. - **Digital Brand Campaigns**
Support conceptualization and execution of digital-first brand campaigns. - Manage creative asset development and performance optimization. - Explore new formats for brand storytelling. - **Content Marketing**
Build and lead the content marketing strategy. - Develop high-impact content formats and collaborate with teams. - **Creative / Content Production & Agency Management**
Oversee production of all brand assets. - Coordinate with agencies for creative development an
