Manager - Social Media & Events Marketing - US Market - B2B SaaS

As a Social Media & Events Marketing Manager for the US market, you will play a crucial role in enhancing brand awareness, driving demand, nurturing customer relationships, and supporting pipeline growth for a B2B SaaS product. Your responsibilities will include: **Role Overview:** You will be responsible for developing and executing a comprehensive B2B social media strategy aligned with business objectives and brand positioning. This involves content planning, creation, scheduling, publishing, and performance tracking across various platforms such as LinkedIn, Twitter, YouTube, and emerging B2B channels. Additionally, you will create engaging content including product updates, customer stories, thought leadership pieces, event promotions, employer branding, and campaign launches. Collaboration with internal teams like Product Marketing, Sales, Customer Success, and Leadership will be essential to ensure impactful messaging. Monitoring trends, competitor activities, and audience engagement to optimize the content strategy will also be part of your role. Managing community engagement, comments, direct messages, and brand reputation will be crucial, along with tracking performance metrics and presenting actionable insights. For event marketing, you will be responsible for planning and executing high-impact B2B events, both virtual and in-person. This includes trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events. Managing the event lifecycle from concept to post-event reporting, collaborating with Sales and Partnerships teams to maximize lead generation and ROI, negotiating sponsorships, and overseeing event promotion across various channels will be part of your responsibilities. Tracking event performance metrics such as registrations, attendance, leads generated, and revenue influenced will also be crucial. **Key Responsibilities:**