Sweetgreen is looking for a brand and content obsessed senior writer to help bring our creative vision + brand narrative to life. This senior copywriter will play an integral role in the development and execution of marketing communications to support a range of initiatives for our rapidly growing, mission-driven, storytelling-focused company. Working alongside our creative, social, and marketing teams, you will play a pivotal role in leading the brand storytelling and creative vision of sweetgreen. You will be responsible for creating engaging + timely marketing content that builds our brand, increases awareness and consumer engagement, and celebrates the many facets of our dynamic company, from supply chain to menu to sustainability. We're looking for a digital storyteller — someone who embraces the unexpected and inspires and educates our customers through inviting, clever, and purposeful language. In this role, you will create and lead copy across all sweetgreen channels including retail, email marketing, and paid media, and will help concept campaigns and activations from brief through execution. You will also be responsible for directing and managing agency partners and freelance talent as needed. Our ideal candidate is fanatically tuned into culture, food, and trends, and skilled in creating engaging digital (and the occasional print) content that connects with our audiences.
Core Job Duties + Responsibilities:
Lead and deliver a range of cross-platform work, including: in-store, marketing, branded, in-app, and paid social media content
Concept and execute copy that cuts through the noise, elevates the customer experience, and tells a strong brand story connected to our menu and mission
Drive campaign ideation and activation development from brief through launch, partnering closely with creative, social, and marketing teams
Direct and manage agency partners and freelance copywriting talent on a project or ongoing basis
An experimenter who is constantly looking for new ways to surprise, delight and engage with viewers
A concise writer who is able to inhabit the voice, tone and character of each channel, interacting with the community and the larger cultural conversation
Manage team of copywriting support staff on a project-based and/or ongoing basis
About you: (minimum requirements)
Brand-centered portfolio showcasing knowledge of social copy, campaign concepting, and digital brand storytelling
7+ years of experience, preferably in-house or agency, with demonstrated ability to lead creative work and manage external talent
Ability to articulate creative ideas with rationale and present confidently to cross-functional partners
Passion for language, well-timed puns, and emojis and infographics alike
Can write for a variety of outputs with dynamic, flexible voice
Team player who thrives on communication and collaboration
Can drive ideation and execution based on data and business objectives
Experience in video / commercials / spots or social activations
A self-starter with a constant desire to improve + remain innovative in an ever-evolving marketplace
You're positive, solution-oriented and flexible
Salary range for this role:
Starting salary range based on experience
$80,000—$111,000 USD
Sweetgreen provides equal opportunities for all employees and applicants, without regard to sex or gender, gender identity, gender expression, age, race (including traits historically associated with race, such as hair texture and protective hairstyles), religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service in the uniformed services of the United States, or any other consideration protected by federal, state, or local law. California residents: Review our applicant privacy notice HERE.
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