Lifecycle Marketing Manager
Posted May 25, 2026
Come join one of America’s fastest-growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures. Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard. We foster a collaborative environment with opportunities for growth and encourage our associates to live our values: Do good. Be good. Make good.
Please note that we do not offer visa sponsorship for this position.
We encourage applicants to include a cover letter to share more about their experience and interest. ### Essential Duties and Responsibilities
Design and execute lifecycle marketing programs: Working with stakeholders like Product Marketing and collaborating with Creative Services, own the development, execution, and continuous optimization of lifecycle and nurture campaigns across acquisition, onboarding, engagement, and retention stages. Build sophisticated, multi-stage customer journeys primarily within Salesforce Marketing Cloud (SFMC) to deliver personalized, data-driven experiences at scale. Work within Mail Chimp as required until all assets are transitioned to SFMC. Serve as the enterprise owner and SME for SFMC (plus Mailchimp and Snappy Kraken). In partnership with IT, conduct a full audit and lead remediation: refactor data extensions and automations, standardize naming/QA, deprecate legacy assets, harden governance, and implement monitoring/playbooks to improve reliability, speed, and scalability. Create and maintain detailed documentation of user flows, campaign logic, and data processes to ensure transparency, scalability, and consistent execution across marketing programs. Partner with IT and cross-functional teams to align marketing automation architecture with CRM integrations and data governance standards. Work closely with Information Technology and various business units to maintain list hygiene, data synchronization, and accurate audience segmentation between SFMC, CRM, and other connected systems. Monitor and optimize email and domain health (including deliverability, authentication, and IP reputation) to ensure reliable campaign performance. Own unsubscribe management and Unsub Central, ensuring accurate suppression and compliance. Partner with the Director-Digital Marketing and Digital Content& Insights Lead as well as business unit clients to define audience strategies, segmentation frameworks, and personalization logic that drive engagement and conversion. Leverage CRM and first-party data to deliver relevant, compliant, and journey-aligned communications. : Develop and QA dynamic, modular, and responsive email templates using HTML, AMPscript for personalization and SQL for data segmentation and automation. Ensure all communications meet brand standards, accessibility requirements, and deliverability best practices across devices and platforms. Track and analyze campaign and journey performance across KPIs such as deliverability, engagement, conversion, and retention. Partnering with the Director-Digital Marketing and the Digital Content & Insights Lead, conduct A/B and multivariate testing on creative, timing, and targeting to continuously improve program effectiveness and ROI, and share learnings across teams to inform future strategy. Maintain strict adherence to CAN-SPAM, GDPR, and other data privacy regulations. Document and enforce standards for campaign QA, approval, and deployment. Collaborate with marketing operations, compliance, and data teams to uphold governance and deliver a seamless, compliant customer experience. Maintain unsubscribe data according to compliance protocols. ### Minimum Qualifications