Develop and execute comprehensive user acquisition strategies across global markets and multiple channels, including paid media, social, influencer, video networks, and emerging platforms. - Lead, monitor, and optimize large-scale marketing budgets, ensuring strong cost efficiency and alignment with key performance metrics (Installs, CPI, LTV, ARPU, Retention, ROAS). - Troubleshoot data discrepancies, tracking issues, and attribution anomalies in collaboration with UA partners, Data Science, and Finance. - Work with internal creative teams and external agencies to produce high-performing performance creatives tailored for global audiences. - Partner with the Data Science team to evolve UA measurement frameworks, improve predictive modeling for LTV, ARPU, and user retention, and adapt to SKAN and Android privacy changes. - Conduct structured data analysis to identify trends, evaluate campaign performance based on CPI, LTV, ARPU, and retention, and generate clear insights to inform future strategy. - Collaborate closely with Product Marketing, Product, Analytics, and Regional Marketing teams to ensure UA execution aligns with overall business goals and major content releases. - Present weekly insights, forecasts, and recommendations to leadership and cross-functional stakeholders. - Required in-office presence three days per week — Monday, Tuesday, and Wednesday — at the Tokyo Studio. Qualifications
4+ years of experience in mobile media buying across major advertising platforms such as paid social, Google Ads, Apple Search Ads, Meta, TikTok, DSPs, and ad networks. - Excellent communication skills with the ability to translate complex data into actionable business insights. - Business-level English communication skills, with the ability to lead meetings, collaborate with global teams, and manage written communication with international stakeholders. - Demonstrated experience presenting campaign results and future plans to executive leadership. - Proven ability to manage large monthly budgets across multiple channels (ideally $100K+ per month). - Experience working with external contractors and creative agencies, including onboarding new partners. - A thorough understanding of the impact of upcoming privacy changes on mobile tracking coming from both Android and iOS. - Experience writing creative briefs and running A/B tests for creatives and app store assets. - High proficiency in Excel; SQL experience is a plus. - Proactively leverages the latest AI tools and technologies to improve marketing workflows, productivity, and decision-making. - Experience with various market research data services e.g., data.ai, Sensor Tower. - Ability to work in a fast-paced hybrid environment, adapt quickly to changing priorities, and manage time effectively. - Experience collaborating across cross-functional teams with strong written and verbal communication skills. Plus If…
