Business Lead, D2C Growth & Innovation, EMEA

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. ### What you will do

Shape regional D2C strategy: Localize and evolve Oura’s direct-to-consumer strategy for EMEA, balancing growth in established markets with tailored approaches for emerging ones. Drive consumer and purchase insights: Partner with analytics and data teams to uncover the behaviors, preferences, and purchase patterns that drive performance. Translate insights into action: Develop clear recommendations based on data that help markets reach their potential. Build and operationalize growth initiatives: Translate strategy into programs that can be tested, scaled, and replicated across markets, ensuring strong cross-functional execution and measurable results. Expand multi-product adoption: Support strategies that increase repeat purchases, upgrades, and attach opportunities as Oura expands into multiple products. Forecast and measure performance: Establish frameworks for tracking business health and use those insights to guide strategy, prioritization, and investment decisions. Work closely with global D2C leadership, including the Americas and Membership teams, to share insights, align on best practices, and coordinate initiatives that drive consistent, scalable growth worldwide. Partner across Commerce Product, Marketing, Analytics, Finance, Supply & Demand Planning, and more to ensure business objectives are met with clarity, speed, and measurable impact.