With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is seeking a strategic and innovative Senior Field Marketing Manager for East. In this role, you will drive pipeline growth and customer retention by designing and executing targeted marketing campaigns exclusively for our targeted accounts. You will integrate advanced digital and data-driven strategies with a deep understanding of our products to ensure high-impact, multi-channel campaigns that resonate with both technical and business audiences
* Please note this role requires working from the Recorded Future Boston office at least 3 days per week
What You'll Do:
Integrate with the sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth. - Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities. - Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the market. - Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates. - Develop and implement a targeted account strategy to support account-based selling. - Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives. - Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization. - Manage budgets and expenses in an organized manner to maximize marketing impact. - Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs. - The majority of focus is dedicated to field marketing events (75%-80%) and in addition supporting and driving joint partner marketing activities (20-25%). ###
What You'll Bring:
7+ years’ experience in field and partner marketing initiatives; experience in the cybersecurity industry is a plus. - Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution. - Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs. - Exceptional project management skills and the ability to align tactical plans with overarching business strategies. - Proficiency with key marketing and sales tools (including CRM and marketing automation platforms). - Willingness and ability to travel 10%-20% of the time. The base salary range for this full-time position is $127,500-$191,500. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
**Why should you join Recorded Future?**Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers. Want more info?
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We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day. If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law. Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Recorded Future maintains a drug-free workplace.
Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.
Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.
Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.
